Kitwe Derby Can Be Used As Spring Board To Com­mer­cial­ize FAZ Premier League

Zambian Business Times - - SPORT -

The fa­mous Kitwe Derby that is heav­ily con­tested in a two leg be­tween the two Kitwe foot­ball giants Nkana Foot­ball Club and Power Dy­namos Foot­ball Club has al­ways lived up to its ex­pec­ta­tions. The two teams have pas­sion­ate and die hard fans that char­ac­ter­ize their ri­valry on who gets the brag­ging rights.

The two leg games have seen both Nkana's Wusak­ile Sta­dium and Power Dy­namos Arthur Davis sta­di­ums filled to ca­pac­ity with tick­ets run­ning out hours be­fore kick off time. Com­putick­ets has also helped to keep track of funds raised ands well as the num­bers sold out.

For the 2017 legs, the two teams have squared off and shared the spoils with Power Dy­namos win­ning the first leg away to Nkana via a 2-1 score line and Nkana win­ning the re­turn leg last week via a 1-0 score line.

Foot­ball ad­min­is­tra­tors at the Foot­ball As­so­ci­a­tion of Zam­bia (FAZ) who are charged with the re­spon­si­bil­ity to run the game in Zam­bia have some best prac­tice shar­ing to trans­fer ac­cross the Zam­bian league. The game of foot­ball needs to be com­mer­cial­ized for it to de­velop and re­move the over de­pen­dence on govern­ment cof­fers for the na­tional team.

The spon­sors for the league teams will also get value for their funds in­vested for mar­ket­ing, cor­po­rate so­cial re­spon­si­bil­ity as well as cor­po­rate com­mu­ni­ca­tions if the league games are lo­cally fol­lowed and if sta­di­ums are filled to ca­pac­ity.

Gate tak­ings, TV rights, site mar­ket­ing and spon­sor­ship deals will then flow to the lo­cal league teams which will lead to ad­di­tional rev­enue gen­er­a­tion. This will flow to the play­ers and make the clubs be able to be self sus­tained with abil­ity to pur­sue growth and ac­quire and re­tain the top play­ers mak­ing the games even more ex­cit­ing and ex­hil­a­rat­ing to watch for the fans.

FAZ needs to start with the ba­sics, start re­port­ing match at­ten­dance num­bers and track if these num­bers are in­creas­ing or de­creas­ing. If you can mea­sure some­thing, you can con­trol it. Once mea­sured and re­ported, the As­so­ci­a­tion can then work with and tech­ni­cally sup­port clubs that have lim­i­ta­tions in terms of at­tract­ing match at­ten­dance num­bers and help to share best prac­tice with other top clubs in Zam­bia.

The As­so­ci­a­tion can also lobby on be­half of the teams to work with govern­ment to con­sider fu­ture sta­dia de­vel­op­ment via Pub­lic Pri­vate Part­ner­ships (PPP). So that sta­di­ums are built at venues with the high­est lo­cal sup­port­ers base. This will en­sure full eco­nomic use of built sta­di­ums that can be used by the lo­cal club and used for in­ter­na­tional games by the na­tional team when dates come up.

For in­stance, ex­pan­sion of Nkana Sta­dium and Arthur Davis sta­di­ums in Kitwe in col­lab­o­ra­tion with the Min­istry of sports via Pri­vate Pub­lic Part­ner­ships - PPP would lead to Zam­bia eas­ily hav­ing the four re­quired sta­di­ums for host­ing con­sid­er­a­tion of African Foot­ball (CAF) which at the same time are used by these two most fol­lowed team on ev­ery other week, en­sur­ing eco­nomic and pro­duc­tive use of such in­fra­struc­ture.

Arthur Davies Sta­dium filled to ca­pac­ity for Kitwe Derby

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