Business Weekly (Zimbabwe)

Enhancing your effectiven­ess

- Arthur Marara —

MAHATMA Gandhi once said, “The difference between what we do and what we are capable of doing will suffice to solve most of the world’s problems.” This wisdom speaks to the question of effectiven­ess and maximising on potential. We are approachin­g half of 2021, and it is very important to focus on developing and enhancing our personal effectiven­ess. If you achieve half of what you are able to do you have failed. Success is achieving your potential. I want to ask you a question, “With what you are doing and at the pace you are doing it, do you think you will achieve your goals for 2021?” Everyone can perform at their best.

What is Personal Effectiven­ess about?

Personal effectiven­ess means making the most of talents and resources in all of one’s endeavours. At the organisati­onal level, it manifests itself in the form of interperso­nal effectiven­ess and group effectiven­ess. Personal effectiven­ess means maximising on one’s potential. Below I want to share some thoughts which can help you enhance your personal effectiven­ess.


You need to conduct an honest assessment of your current performanc­e. Are you performing at your best now? You cannot achieve success when you run away from yourself. The moment you begin to confront yourself and ask yourself tough questions about yourself and your life is the moment that you begin to see real transforma­tion taking place in your life. On a scale of one to ten how do you rate your performanc­e between January 2021 March 2021? Do you think your company can do better than what it is doing now? If yes, why are you not doing it? Do not look for excuses to justify mediocrity, face you, and start taking action.


William James, a psychologi­st once said that, “the greatest discovery of our generation is that a human being can alter the course their lives by merely altering their attitude.” Work on your attitude towards your work, your life, and whatever that you lay your heart on. You can go as far as your attitude takes you. Your approach to your work has to change.

Successful people have a positive mental attitude. What is your attitude towards your work? If you do not change your attitude your life will never change. This past week, I read a statement I liked about attitude, “Attitude is like a flat wheel, it will not take you anywhere unless you change it.”


Great people are ambitious. They do not settle where they are. They challenge themselves to visualise a bigger and a better future. They dream and get out of bed and take action.

They have a better vision of their future. They see where they are going. If you have an ambition that you meditate upon, that is fuel enough to push you into action. If there is no burning desire from your inside nothing will happen. What pushes you out of bed daily? Great people do not need an alarm clock to wake up, they have an inbuilt alarm.


Who is in your life? What value are they adding to you? Your effectiven­ess will be affected positively or negatively by the people who surround you. Surround yourself with performers, goal getters, people who do not celebrate or tolerate mediocrity in you. They will challenge you to a higher and better standard. You will become who you surround yourself with.


Action is what makes all the difference. Apply what you learn on how to enhance your effectiven­ess.

I have been writing and speaking for years, one of the things you will find is people who will read books, and listen to amazing audio programs but do nothing about what they have learnt. Take action! Implement!

Be very clear of your goals

What is it that you want to achieve? Be clear on your goals? There is no success without goals. The more clear and focused you are of what you want to achieve, the more effective and productive you become. Set a productivi­ty goal and stick to it. If it means putting in an hour more into you work, stick to that. If it means sticking to a particular diet so that you can earn a particular body weight, stick to it.

Find your passion and


Human beings thrive on motivation and drive. What motivates and inspires you? What drives you out of bed every morning? What pushes you to work even if there are no salaries?

Your vocation has to be your vacation? Every time I remind myself of my motivation, “I want to inspire people, I want someone to look at me and say “because of you I didn’t give up”. This is what keeps me going every time I face discourage­ment. I wake up to this every morning.

Create a powerful vision for your

life, work and relationsh­ips.

King Solomon says, “Where there is no vision people perish” A vision is a mental picture of the future. A vision provides something that you will keep your eyes, and mind glued to. Keep focused on it and visualise achieving it each and every day. It will help you keep going when you experience setbacks, obstacles.

What is the vision for your life, work, and relationsh­ips? Refuse to live life in dark! Know what you want and go for it.

Join me on Star FM on Wednesdays (09:30am-10:00am) for some moments of inspiratio­n on the Breeze with Tariro “Mai Judah”.

◆ Arthur Marara is a corporate law attorney, keynote and peak performanc­e speaker, business strategy facilitato­r commanding the stage with his delightful humour, raw energy, and wealth of life experience­s. He is a financial wellness expert and is passionate about addressing the issues of wellness, sales, business leadership and strategy. Arthur is the author of the “Personal Developmen­t Toolkit”, “Keys to Effective Time Management” among other inspiratio­nal books. Follow him on social media, or WhatsApp him on +2637800555­12 or email greatnessc­

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Surround yourself with performers, goal getters, people who do not celebrate or tolerate mediocrity in you.
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