Business Weekly (Zimbabwe)

From micro apartments to ‘lifestyle farms’

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SOUTH Africa has a rapidly evolving market, presenting a host of new opportunit­ies.

Shifts in demographi­cs and lifestyle demands for new and different housing have diversifie­d South Africa’s property landscape.

Lew Geffen Sotheby’s Internatio­nal Realty CEO Yael Geffen said the real estate market is no longer frozen in convention­ally, with many new types of properties on the market.

“In recent years, we’ve outgrown the ‘onesize-fits-all’ model and the South African housing market’s evolution is now being steered by two distinct influences — lifestyle changes and broader buyer demographi­cs, Geffen said.

She added that the rapid developmen­t of the residentia­l property landscape has been crucial to more equitable property ownership.

“Not that long ago, buyers’ choices were limited to apartments, suburban houses or townhouse developmen­ts that all looked the same.”

“Nowadays, not only are clusters and estates of all sizes in the mix but there are also micro apartments, low-maintenanc­e security developmen­ts, smart homes and even lifestyle farms on offer.”

She added that choice, migration, and a rising number of buyers underpin current market shifts.

Moreover, female buyers are having a major impact on the market, owning nearly 60 percent of South Africa’s residentia­l stock — on their own or as joint title-holders.

The number of women-only property purchases is also growing, with more single women entering the real estate market.

Additional­ly, close to 130 000 properties were sold to first-time buyers in 2022, totalling over R90 billion. This is encouragin­g for a country where land ownership is historical­ly important.

Moreover, the perceived improved quality of life in the Western Cape is leading to nationwide semigratio­n, with semigratio­n into the province beating both Gauteng and KZN combined last year.

Despite Johannesbu­rg losing qualified buyer semigrants to the Western Cape, investors from other African nations are filling the gap as they try to gain a foothold in the nation’s economic powerhouse.

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