Business Weekly (Zimbabwe)

Importance of adding serum to your skincare routine

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ADDING a serum to your skincare routine is an essential step many people overlook. Serums are fast-absorbing liquids that are packed with powerful ingredient­s designed to target specific skin concerns.

They can provide a wide range of benefits, from hydrating and brightenin­g the skin to reducing the appearance of fine lines and wrinkles.

Serums can help reduce the appearance of fine lines and wrinkles. Picture: Freepik

One of the main reasons why it's important to add a serum to your skincare routine is because serums contain high concentrat­ions of active ingredient­s that are able to penetrate deep into the skin.

This means they can deliver results more effectivel­y than other skincare products like moisturise­rs or cleansers.

Serums are also formulated to be highly potent and usually contain antioxidan­ts, vitamins, and other beneficial ingredient­s that can help improve the overall health and appearance of your skin.

Furthermor­e, serums are versatile products that can be customised to target specific skin concerns.

Whether you have dry skin, acneprone skin, or signs of ageing, there is likely a serum out there that can help address your specific needs.

By incorporat­ing a serum into your skincare routine, you can tailor your regimen to effectivel­y treat your unique skin concerns.

Another reason why adding a serum to your skincare routine is important is because it can help enhance the effectiven­ess of your other skincare products.

Serums are typically applied after cleansing and before moisturisi­ng, which allows them to create a smooth and hydrated base for your moisturise­r to lock in.

This can help boost the overall effectiven­ess of your skincare routine and ensure that your skin receives maximum benefits from all of your products. − IOL Lifestyle

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