Buy Zimbabwe sign SA MoU

THE Buy Zimbabwe Company has signed a Memorandum of Understanding (MoU) with neighbouring counterpart Proudly South African to support local initiatives aimed at improving local brands and foster economic growth.

The MoU provides framework for co-marketing and branding, education programmes, sharing of investment opportunities and targeted trade missions.

Buy Zimbabwe chief executive officer Mr Munyaradzi Hwengwere said they were looking forward to exchanging views and expertise that supports policy formulation in favour of development of local brands.

“We are looking forward to learning from Proudly South African and strengthen the Buy Zimbabwe campaign. We are grateful for this union as we will have access to the models that made South Africa successful,” he said.

“As the Zimbabwe’s secretariat of the local content policy development, we endeavour to draw critical lessons from our South African counterparts in institutionalising and implementing local content policies.”

Mr Hwengwere invited stakeholders to support the initiative and tap into potential cooperation synergies. He said his organisation was interested in promoting the growth of the Zimbabwean economy.

“We are also interested in growing markets beyond our countries. What you will see after this agreement is initiatives where we will bring organisations from South Africa that are looking into the Zimbabwean market and we will also take Zimbabwean companies that are members of Buy Zimbabwe into the South African market,” said Mr Hwengwere.

The signing of MoU comes at a time when the Government has embarked on a programme to aggressively market Zimbabwe as an attractive investment destination. — @ Kiyaz_Cool.