Zim shops join Black Fri­day frenzy

Chronicle (Zimbabwe) - - Front Page - Show­biz Cor­re­spon­dent

THE Christ­mas sea­son is upon us and the Black Fri­day phe­nom­e­non dur­ing which re­tail shops slash prices of prod­ucts of se­lected goods up to 95 per­cent has trick­led down to Zim­babwe as some gi­ant re­tail out­lets have em­braced the con­cept.

Black Fri­day – which is be­ing com­mem­o­rated to­day – is an in­for­mal name for the day fol­low­ing Thanks­giv­ing Day in the United States. It is the fourth Thurs­day of Novem­ber which has been re­garded as the be­gin­ning of the Christ­mas shop­ping sea­son since 1952.

The shop­ping event sees peo­ple all over the world get­ting dis­counted prod­ucts as re­tail­ers slash prices. Shops’ prices plum­met for 24 hours in an at­tempt to get peo­ple splash­ing the cash in the run-up to Christ­mas.

The term “Black Fri­day” did not be­come widely recog­nised or used un­til the 1980s and later in some re­gions. In Africa, South Africa was one of the first coun­tries to recog­nise this day with its shops slash­ing prices, at­tract­ing shop­pers from across the globe. In Zim­babwe, out­lets such as Edgars, Mat­tress Furn, TV Sales and Hire have em­braced this con­cept and are run­ning the Black Fri­day pro­mo­tion to­day.

Edgars Zim­babwe said: “The shop­ping phe­nom­e­non has spread from the United States and is now a highly an­tic­i­pated event the worl­dover. Tak­ing a leaf from our neigh­bour South Africa which has been run­ning the pro­mo­tion for al­most 10 years, Edgars is the only ma­jor cloth­ing re­tailer that has em­braced Black Fri­day in Zim­babwe”.

Giv­ing rea­sons why peo­ple should take ad­van­tage of shop­ping on Black Fri­day, Edgars Zim­babwe said: “It gets peo­ple into the hol­i­day spirit and saves peo­ple money. It’s also a per­fect time to burn calo­ries while peo­ple spend time with fam­ily and friends.”

A quick re­search showed that most lux­ury buses from Bulawayo to Jo­han­nes­burg are fully booked this week­end with fares go­ing up to as much as R850 (one way) from about R450 be­cause of a rise in cus­tomers. Sadly, most buses are not run­ning the Black Fri­day pro­mo­tion for those trav­el­ling to South Africa.

Other than re­tail out­lets, en­ter­tain­ment joints like Bulawayo night­clubs Crys­tal, Zarah Lounge and Cos­mopoli­tan are also hold­ing Black Fri­day pro­mo­tions. Ntando Ndlovu, Crys­tal, Zarah and Cos­mopoli­tan Night Club mar­ket­ing con­sul­tant, said specials are on of­fer at the three nightspots tonight.

“There’ll be mas­sive dis­counts on se­lected bev­er­ages. At Cos­mopoli­tan, we nor­mally make peo­ple pay as from 11PM, but for Black Fri­day it’ll be free un­til af­ter mid­night,” said Ndlovu.

Here are the top five shop­ping tips for shop­ping on Black Fri­day

1. Pri­ori­tise your shop­ping list When mak­ing a list of items you need to buy, list them first by store and then by or­der of im­por­tance. This will put the “must find” items at the top so you can first fo­cus on find­ing them as you visit each store. When you get there, first walk to that depart­ment to find the item you want.

2. Do your home­work “Only rook­ies head out on Black Fri­day un­pre­pared.” To get ready, study as many ad­verts as pos­si­ble – in both print and on­line be­fore you go shop­ping. De­cide which shops you will shop at.

3. Get out early It means less sleep, but the sooner you can get to the store, the more likely you will find the items you want. Plan on wak­ing up early (or stay­ing up re­ally late) to get the items on A MU­SI­CAL that looks into the fric­tion be­tween Chris­tian­ity and tra­di­tional be­liefs called Ukholo the Mu­si­cal will be on dis­play in Bulawayo this week­end.

The play that will fea­ture Lady Tshawe and Agnes Ncube will pre­miere to­mor­row at 5PM and also show on Sun­day at the Bulawayo Theatre.

Pro­duced by Sam Bongo, writ­ten by Jef­frey Sibanda and di­rected by Bafana Dladla (SA), it’s cast has been hard at work re­hears­ing at Har­vest House (Fife Street branch).

Lady Tshawe said she took up the role as a new chal­lenge and to ful­fil the dream of a

your list.

4. Shop with a friend Not only is it more fun to shop with some­one you love, but it can be help­ful too! If there are a few must have items on your list, you can work to­gether to find them. Your friend can visit the elec­tron­ics sec­tion for the video game you want while you are in the toy aisle find­ing an­other item on your list.

5. Get so­cial Fol­low your favourite stores on­line through their Face­book pages and Twit­ter feeds. Re­tail­ers will of­ten re­ward their fol­low­ers with spe­cial deals. 6. Re­mem­ber not ev­ery­thing is re­ally a deal Not ev­ery­thing on Black Fri­day is a deal. Of­ten times, re­tail­ers do not have to of­fer their bud­ding pro­ducer.

“When I started this ca­reer path, a lot of peo­ple took a risk with me. They de­cided to ‘try’ me out and give me a plat­form to do what I love!

“This is why I de­cided to be a part of Ukholo as I get to see some­one else’s dream be­ing given a chance and see new tal­ent be­ing ex­plored and in­spire one to fol­low their dream dur­ing the play,” said Lady Tshawe.

She said Ukholo was not only about be­lief on stage, but was also a re­minder of why she was in the arts.

Pro­ducer of the play, Bongo said the mu­si­cal speaks about the con­flict be­tween Chris­tian­ity and wor­ship of an­ces­tral spir­its. He said he wanted to re­vamp Chris­tian en­ter­tain­ment with this play.

low­est prices un­til closer to De­cem­ber 25. That may mean the item on sale 30 per­cent off might drop to 40 per­cent off or more the closer you get to Christ­mas. Al­ways check the orig­i­nal sticker price on the prod­uct or the shelf. Com­pare that to the dis­count to see if it is re­ally a great deal. Not all items will be deeply dis­counted, so don’t fall for the hype of the shop­ping sea­son.

An­other thing you need to check is for the in­flated dis­count. This is when re­tail­ers will say an item is on sale for $89.99 — down from $149.99. In your mind, you see a deal. How­ever, a small bit of re­search shows you that the re­tail price was too high to be­gin with and ev­ery­one of­fers that item for that same price. It is not truly a deal and you might pass and wait for a bet­ter of­fer.

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