LUMI USHERS NEW SKIN CARE RANGE
TO own a skin health care line, especially made for African women, is a dream come true for Zimbabwean influencer and celebrity businesswoman Luminitsa Jemwa.
After close to a decade in architectural design, working as a football agent, reality TV and acquiring a Master’s Degree in Psychology, Lumi has entered the cosmetic industry with her recently-launched line Priest Wellness.
Lumi caught up with H-Metro over the weekend and unpacked Priest Wellness, the idea behind the brand, the target market and her vision for the future.
Also known as the Global Citizen, Lumi says Priest Wellness was born out of her dream to make the world’s best dermatological experiences accessible to everyone.
“Priest Wellness was born out of my dream to bring the world’s most renowned dermatological experiences to the homes of those people looking for high quality skin care.
“I have been privileged enough to go on a skin care journey with some of the best dermatologists in the world and have had knowledge from numerous cultures, from Hong Kong, France, Monaco, and many other places.
“I have travelled around the world and have been on this journey for the longest time and I have realised that not every woman can afford to have a US$250 facial regularly, and it’s not every woman who can afford acne treatment or a peeling mask.
“So, what I did was to partner with some of the dermatologists I have become friends with, along the way, and built a dream team with a vision to take spa treatments and put them in bottle and make it reachable for the average woman who cannot travel around the world to get the cutting edge skin care routine.
“I want to make it accessible to the average woman, without breaking the bank.
“Priest Wellness is focusing on skin health, we are not just coming in as another skin care brand, we are a treatment and healing brand.”
She added that she considered the geographical setting in Africa when she created Priest Wellness. “It’s an innovative brand which has entered the market not only as a vegan-based brand, we are also entering the market with new products that aren’t common on the market.
“The products were created to benefit consumers in different geographical areas, we sat down and saw that we live in Africa, and our air is polluted and this is damaging our skin every day.
“We looked at the conditions that affect the African woman every day, directly, and created a befitting brand, this is the edge of Priest Wellness.
“The products are curated to cure the damaging effects of the weather, we have entered the market with a 20 product range, which is a first because we have a purpose to take care of every woman of every skin tone and type, at every stage of maturity with any skin condition you can think of, it’s an inclusive brand.”
On what she considered when she created the brand, Lumi said:
“When I created Priest Wellness I considered where we live, age, pricing, accessibility and luxury.
“I wanted to give those people seeking a high quality skin care treatment in their homes and couldn’t afford the extreme priced treatment, every woman deserves to be a queen and Priest has the sole purpose to preserve skin health, nourishment and preservation.”
Asked if she has any favourites among the 20 products, Lumi said she loves all her babies.
“Let it be known I love all my babies and I use 15 out of 20, but I should say the Prestige range is pretty sentimental to me because it was the first spa in a bottle experience we created and I was amazed by myself.
“The prestige range carries high performing ingredients, collagen, vitamin C, glutathione, all in one bottle.
“It has five steps which you usually go through when you go to a spa, they wash your face, tone it, they put emulsion and serum and conclude with anti-aging moisturiser, the whole spa facial procedure in a set giving the ultimate spa experience at home.
“I advise consumers to try Priest and give it a run because I guarantee them that it’s the best decision they’ll ever make for their skin.”