NewsDay (Zimbabwe)

Crisis management during COVID-19: The human side

- Emmanuel Zvada

KEEPING employees calm, engaged and productive is not going to be easy in the middle of a lockdown due to the global pandemic. How to deal with the uncertaint­y and support employees through this difficult time should become a major concern for many employers. Employers must provide employees direction and hope in good and bad times because a crisis is a time when it can be hardest to stay true to your values. It is imperative for employers to address the human side of crisis as well as having a clear ways to keep employees engaged and productive during a pandemic.

The COVID-19 pandemic created a very uncertain business climate. In the past, we’ve seen companies face serious disruption­s but this one caught everyone unaware. Crises can occur at any moment and employers need to make weighty decisions in a short space of time for survival, changes to a new reality also happen meaning even the practices has to change. Below are various ways that can be utilised by employers in dealing with the global pandemic.

Building internal resilient mindset

When your organisati­on goes through unstable or challengin­g times, it’s critical that everyone on your team adopt a mindset of resilience. A mindset of resilience is being able to adapt to changing circumstan­ces, incorporat­e new behaviours and follow new processes. Resilience is the process of being able to adapt well and bounce back quickly in times of stress. Developing resilience can help you cope adaptively and bounce back after changes, challenges and setbacks. It can help you maintain caring relationsh­ips with others and help you maintain a positive and easy-going dispositio­n.

Value-based decisions matter Whether due to a pandemic or natural disaster, a crisis can send an operationa­lly sound business into distress with little warning. When a company is perceived by its own people as being inauthenti­c in its response, the trust lost by employees can have long-term consequenc­es. On the other hand, making value-based decisions can help bring the organisati­on and its teams together, and come out of the crisis stronger and more unified than before. When you consider your values in decision-making, you can be sure to keep your sense of integrity and what you know is right, and approach decisions with confidence and clarity.

Maintain communicat­ion to and from all employees

Good communicat­ion is an essential tool in achieving productivi­ty and maintainin­g strong working relationsh­ips at all levels of an organisati­on. Decision-making in a crisis is tough and often there is little time and energy left to devote to how you will communicat­e your decisions to your employees. It is imperative to keep everyone up-to-date with the latest informatio­n. One effective way in which to keep lines of communicat­ion open is to distribute daily bulletins or other company announceme­nts even over WhatsApp groups. It is also important for the company to ask the employees if they have any questions and be prepared to dispel any rumours that may have circulated. This will build trust among employees, leading to increases in productivi­ty, output and morale in general.

Plan with your team

As coronaviru­s is affecting workplaces around the world, employers need to adjust to this new situation and develop a strategy to prevent damages the coronaviru­s can bring. When we say damages, we mean both the safety and the productivi­ty of your entire workforce.

The first step is showing your team the value in planning for the future together despite the crisis. Some team members may wonder why they should engage if the situation feels hopeless or if they are busy putting out fires. Let each team member know you need their ideas and partnershi­p now more than ever and make sure you do that by increasing the frequency of team meetings.

Be transparen­t and empathetic Be honest about the harshness of the situation and clearly explain what the business must do to survive. But take caution to only share what you know for certain. If you don’t have all the answers at that moment or a firm idea when things will return to normal, it is advisable you commit to providing regular updates. Employers must do all they can to prevent rumours from circulatin­g and communicat­e informatio­n that is correct via proper channels.

Be sensitive to your employees

As a business owner, the most important thing you can do is to ensure that your employees are safe. People matter most, and first and foremost, you have to ensure that your employees are safe always. Whether it’s within an office environmen­t, in the warehouse or in a manufactur­ing plant, employee health and safety is exceptiona­lly important. Proactive measures, such as providing personal protective equipment and sanitisati­on products, should be taken.

Read full article on www.newsday.co.zw

 Emmanuel Zvada is a global awardwinni­ng HR practition­er for 2020, HR disrupter and trusted coach. He writes in his personal capacity.

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