NewsDay (Zimbabwe)

Production house in COVID-19 awareness campaign

- BY TAFADZWA KACHIKO

SOUTH AFRICA-BASED Zimbabwean sungura artiste Alexa Kerry “Father Extra” Chiringa has roped in Malawian artiste Moffat Aligiza on his third album, Hazvirambe Kupera, set for release soon.

In a recent interview with NewsDay Life & Style, Chiringa said it was a great and unforgetta­ble experience working with the Malawian singer.

“My forthcomin­g album will be unique having collaborat­ed with Malawian artiste Moffat Aligiza and we have also roped in a talented producer to ensure that we come up with a quality product. The album also has Chewa and Hwesa songs,” he said.

The Extra Power Musica frontman said he did not let the COVID-19 pandemic affect his work as he has used the lockdown period to perfect the production of his forthcomin­g album which is now expected on the market anytime soon.

“As a musician, I continue to look forward to producing quality music for the fans and to have as many collaborat­ions as possible with great artistes as a way of refining my craft, to gain experience as well as to mature musically by seeking advice from experts in music,” he said.

“Through my music I also seek to educate people through my compositio­ns that take a look at different themes from our day-today lives that uphold ubuntu in society.”

While many artistes seem to underrate competitio­n in the showbiz, Chiringa said artistic rivalry was healthy as it encouraged musicians to produce quality music.

“I am one artiste who is not afraid of competitio­n. I actually like it as it is healthy since it encourages us to produce quality music for our fans. Without competitio­n, the industry would be as good as dead,” he said.

A truck driver by profession, Chiringa says he gets his inspiratio­n from his family, veteran sungura artistes Nicholas Zakaria and Alick Macheso adding that he acknowledg­es Leonard Zhakata for his fatherly mentorship.

“My life journey is another major source of inspiratio­n. At a very tender age, I used to compose songs and creating my own beat using my mouth and would imagine myself on the stage with my motto being, nothing is impossible with God,” he said.

“I take music as a hobby because I enjoy it. However, I am not trying to escape the fact that music can be a source of income. A lot has changed in my life through music as I am now a public figure,” he said.

Chiringa bemoaned the lack of support for upcoming artistes by music promoters whom he said prefer supporting seasoned artistes even when organising live concerts.

“I am not spared by some of the challenges being faced by fellow artistes. Promoters have not been willing to engage artistes without big names. I am grateful that social media has helped us to push our production­s,” he said.

Chiringa signalled his arrival on the showbiz scene in 2018 with the release of his debut six-track album titled Nyasha Dzeraramo.

He then recorded his second seven-track album the following year titled Rwendo Rwekure Tinosvika that included the hit songs Rwendo Rwekure, Tsika Dzavo, Kuchinja Mutambo and Ubaba Haubvutwe.

MUREWA-BASED Good Neighbours Multimedia Production — working with several stakeholde­rs in the district under the banner Murewa COVID-19 Protection Unit (CPU) — recently launched a weekly show dubbed Hokoyo neCOVID-19 to raise awareness on the pandemic.

The programme’s producer, Ngonidzash­e Chiyangwa, told NewsDay Life & Style that the show, which came after realising that some people were not equipped with relevant COVID-19 informatio­n could be accessed on social media platforms, shops and via a mobile van that moves around the growth point.

“We launched this show on Tuesday last week with the aim of educating Murewa residents on numerous

COVID-19 issues. The shows will be out for public consumptio­n on YouTube channel Murewa TV Online, our Facebook Page, Instagram and WhatsApp every Tuesday. We are also making use of a mobile van and television sets in shops to engage with the people here with no access to the internet. The show is done in Shona and has English subtitles,” he said.

“The COVID-19 fight is not yet over, thus we have seen it crucial to play a part in this struggle so as to save lives. The show, for instance, demystifie­s issues such as the effects of sharing of cigarettes or alcohol. It also looks at stigmatisa­tion among other issues.”

The show, directed by Tinotenda Chiyangwa, features Norman Chabhanga, Malvin Bute, Emily Chenjerai and Panashe Zvomuya.

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