COVID-19 born business platforms

WHEN businesses had to close their doors in March to slow the spread of COVID-19, they were forced to confront a new reality. For many, it involved a shift to the digital world. But the shift from in-person to digital marketing has proven a great adaption for many.

An online musika is a website, mobile application and other social media platforms that facilitates shopping from many different sources.

The operator of the marketplace does not own any inventory, his/ her business is to present other people’s inventory to a user and facilitate a transaction.

There are many other types like

Ruskers Farm Produce that does vegetable home delivery, vegetable and fruit marketplace Facebook group and page were you can post all your farm produce.

Digital adoption is accelerating during COVID-19 and has created short-term winners and losers. But the more structural impact is that trends already underway have been accelerated. Everything is already moving online.

Online marketplaces now have a combined value of $814 billion globally. 58 percent of consumer marketplaces are well-positioned to navigate the crisis, while another 23% might experience a sharp “V-shaped” recovery.

But the biggest wave for digital marketplaces is still ahead of us, with the biggest consumer categories still largely undigitised.

Musika as critical infrastructure during the pandemic crisis has demonstrated how critical online consumer services and technology are for many aspects of society and the economy.

We are entering a new phase in the ongoing evolution of online marketplace models.

Startups are colliding with the offline world, its regulations and laws of physics, which sometimes impact unit economics. The crisis may also impact funding sources for startups, leading to an increased focus on profitability.

Big opportunities lie ahead of Musika — nearly 90% of consumer spending goes to housing, healthcare, food, mobility and education. Most of these markets still operate largely offline, but rapid digital adoption is being driven by COVID-19.

The future of marketplaces will be in addressing some of society’s most pressing issues. Since only a fraction of consumption is currently digitised, there is still huge growth potential in marketplaces as more consumers around the world adapt rapidly to buying goods and services through online platforms.

COVID-19 has helped break barriers to technology adoption in a number of areas.