NewsDay (Zimbabwe)

Victoria Falls Stock Exchange, a new haven

- Tawanda Farai Muchenje

THE recently opened Victoria Falls Stock Exchange will have a great impact in our day-to-day lives as it is likely to change our mindset about investing. Many people will begin to ask how the stock market works and which route one has to take to be successful in their endeavours.

I have outlined some of the key points one ought to take into considerat­ion when investing.

The idea of investing in a firm can be simply compared to that of a marriage. When one chooses their lifetime partner, do they just propose to a woman because they have seen her pictures on social media and heard her voice?

I believe it is deeper than that. You have to know someone’s personalit­y, their likes and dislikes before you take her for a wife or husband. We ought to take the same route when investing and learn some lessons.

If you are buying stocks on the stock exchange being driven by emotions, you will always find yourself on the losing end.

Always strategise and find reasons why the firm is selling at a particular market price before you strike.

We ought not to jump into buying stocks of a certain company because it is the darling of many people. But there are certain aspects which are of utmost importance, like the issuing out of dividends, which is the main reason why many investors buy stocks.

Will the company issue dividends to its shareholde­rs at the end of certain periods? More so, is the company also taking into considerat­ion negative changes in the future that may befall the company?

It all comes down to whether the company is retaining some profits so as to cover the uncertaint­y which may befall the company during “rainy days”.

The history and goals of the company also play a key role when you are investing, which involves the proper knowledge of where the company is coming from and heading to.

For example, if you are going to invest in a particular firm, you ought to research its establishm­ent and future goals including the developmen­ts it has undertaken so that it moves forward.

By investing in a company, you become part of it, hence it is wise to have a full idea of your investment­s.

An investor is well groomed and does a lot of research about the business he/she is willing to sink his/her money into.

Investors research on what the heads of the firms are doing to steer the organisati­ons forward so that it continues to be relevant and not be outshined by other competitor­s.

Taking into considerat­ion the changing technologi­cal world, there is need for one to know what the company is doing to embrace the change and not be left behind.

Research is key for investors as outlined by Benjamin Graham in the The Intelligen­t Investor when he says: “An investment operation is one which, upon thorough analysis promises safety of principal and an adequate return. Operations not meeting these requiremen­ts are speculativ­e.”

Taking a look at the financial statement is one of the traits of a good investor.

The financial statement constitute­s of the income statement, statement of the financial position, cash flow statement, and statement for changes in equity and not forgetting the notes.

The income statement outlines the revenues generated by the organisati­on and the expenses which it has to face on a daily basis.

The statement of the financial position gives us the assets which are being used by the organisati­on and the liabilitie­s which it ought to repay.

The cash flow is an important aspect which shows how cash is flowing into the organisati­on. The statement of changes in equity details the changes in equity over an accounting period by presenting the movement in reserves comprising the shareholde­rs’ equity.

The financials can be used as a benchmark in analysing the organisati­on they do not tell the whole story.

The “Dean of Valuation” Aswath Damodaran also made a wakeup call to those who believe in old style value investing, outlining that “we will need stories, not mechanical valuations, to truly evaluate companies this year”.

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