Megafest, celebrating years of honouring excellence
FOR years Megafest Business Awards have annually recognised, developed and promoted professional business acumen at all business levels. These awards were introduced in 2008 as part of Tafadzwa P Matsika (Megafest Holdings chief executive)’s doctorate research and have been a common feature ever since and are supported through donations and sponsorship. Since then several well-known businesspeople, managers and corporates in Zimbabwe have been recipients of the premier and prestigious Megafest Awards.
The awards are available for presentation each year to personalities and corporates who, in the opinion of the Megafest Business Council, have made outstanding contribution to the development of the Zimbabwean economy. An independent adjudication panel set up by the Megafest Business Council adjudicates on nominees and declare the award winners in various categories.
The vision is to recognise high standards, service excellence and development within the Zimbabwean economy. These awards are very important to us as they are meant to recognise and honour luminaries of the Zimbabwean industry for their outstanding contribution, exceptional efforts and achievements in their respective fields.
There is no doubt that over the years, competition stimulated by the Megafest Awards has strengthened professional business management and upgrading of services in the whole country, as individuals and companies try to outwit each other. Why are the awards important for business?
Awards can come in many forms, from the pomp and ceremony of award shows and trophies to ones where the winner does not receive a prize in the conventional sense but instead gains from the prestige that it brings the firm. Not only are they a fantastic way to gain recognition from industry peers but they also showcase your company, showing customers and clients that you’re one of the best in the market.
The benefits don’t just stop there though. Alongside the obvious, gaining a credible third party endorsement of a product, service or company can help increase sales, enhance reputation and generate growth. It’s very easy to get bogged down in the day-to-day management minutiae and forget to celebrate your successes. An award win can be an incredible morale boost especially in times of recession. Some awards also create a buzz in the media industry, and are therefore worth pursuing if you hope to gain more media attention.
In general what’s great about the way awards work is that you tend not to be judged on profit margins or how well known you are. Most of the time it’s about that certain je ne
sais quoi — having that unique quality within the market or making a difference to those around you. So whatever size your business is, you can compete with firms of all shapes and sizes and still stand your ground. Awards benefits
The Megafest Business Awards are your opportunity to shine and demonstrate you are an outstanding Zimbabwean business.
The Megafest Business Awards connect the nations’ business leaders through its annual ceremony and yearround thought leadership programme to celebrate enterprise excellence.