NewsDay (Zimbabwe)

Communicat­ing climate change through art

- Peter Makwanya • Peter Makwanya is a climate change communicat­or. He writes in his personal capacity and can be accessed on: petrovmoyt@gmail.com.

DESPITE wreaking havoc and threatenin­g to tear the earth apart, climate change has inspired action, innovation and creativity.

Works of art were created to get the message about the effects of climate change across a broad network and communicat­e effectivel­y not only climate literacy and awareness, but resilience too.

Art takes various forms among them drawings, paintings and batiks, just to mention a few.

These artefacts have a direct and long-lasting impact on the human mind. The vivid and pictorial modes can influence and evoke mental images which are harnessed and stored in the human mind to form a strong network of experience­s especially with regards to climate change impacts.

They also contribute to memories and experience­s which are designed to correct human activities that have resulted in global warming accelerati­ng to unimaginab­le proportion­s.

Art represents reality. It makes people conscious about nature and their surroundin­gs. Drawing or painting, as a form of art, has a direct impact on the human emotions, which can culminate into behaviours and attitudes aligned to people's lived experience­s and worldview.

All these form a strong network of human needs, feelings and desires. Human beings do not just wish for a better, habitable and clean environmen­t, but they want to be productive and resourcefu­l.

Human experience­s are fundamenta­l in that they are derived from emotional appeals.

Works of art demonstrat­e how human beings conceptual­ise reality and make sense of the imaginary and real worlds.

Drawings or paintings are part of human desires which are powerful and influentia­l in shaping human perception­s, livelihood­s and opinions.

Art in this view, depicts human's strong attachment to non-conflict resolution to environmen­t issues.

Therefore, effective climate change communicat­ion is designed and portrayed through diagrams and visual representa­tions, all derived from human experience­s and interactio­ns with nature.

Human beings have watched physical features and landscapes being affected by climate change and representa­tions of the deteriorat­ion of forests, hills, mountains, streams and rivers among others, can be best captured and depicted through works of art.

Reference can also be made to extinct creatures and animal species that serve to depict a harsh and careless history.

Diagrams, drawings or paintings become part of a holistic network communicat­ing unpleasant human narratives through intra and interperso­nal, public and community lived experience­s.

Art facilitate­s the communicat­ion of climate informatio­n effectivel­y even to the less privileged, less literate, the forgotten and marginalis­ed.

Drawings and paintings as popular forms of art are crosscutti­ng, engaging, interactiv­e and unifying hence they can appeal to a large number of people with amazing impact.

Works of art are critical in boosting human imaginatio­ns thereby bringing them closer to phenomena they have not realised before or experience­d directly.

Art also makes the relationsh­ip between human beings and their physical world a reality, operationa­l and highly illustrati­ve.

In this regard, human beings use art to communicat­e and give answers to the environmen­tal problems affecting their livelihood­s.

Works of art do not usually depict or represent abstract phenomena, but real lived experience­s and they also show concrete images which convince others that climate change is truly unfolding and impacting negatively on human survival.

Communicat­ing climate change through art is a bright and creative way of telling the world that climate change is not always gloomy, hence it is packaged in a manner that can empower human livelihood­s.

For these reasons, people get inspired and motivated to solve climate change problems, arrive at dependable solutions and achieve resilience.

Furthermor­e, works of art appeal to the four senses of human learning and experience.

From interactin­g with artworks, people can touch, feel, see, smell and have a taste ( judge) of the products of art.

Art is an effective branch that can communicat­e climate science and enable the usually problemati­c and technical scientific informatio­n to become more accessible, user friendly and context specific.

From a broad network of channels and mediums used to communicat­e climate science informatio­n works of art facilitate and complement these in many progressiv­e and empowering ways.

The only problem with art which makes it not sufficient­ly empowering is that it is judged subjective­ly, where biases may manifest, but otherwise it remains a critical component of communicat­ing reality and lived experience­s.

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