Old Mutual launches #Sisonke series to fight COVID-19
FINANCIAL services group Old Mutual has launched a pan-African campaign themed #Sisonke aimed at creating awareness and inspire collective action to mitigate, minimise and manage COVID-19 and its effects.
The competition, sponsored to the tune of R25 000, was launched on Monday in Malawi, South Africa, Kenya, and Zimbabwe and will run until April 2 before being rolled out to other countries in due course.
In a statement, head of brand at Old Mutual Thobile Tshabalala, said they were inviting people to submit videos that highlight how everyday heroes make a positive impact in their communities.
“As part of the campaign, interested participants are encouraged to follow #Sisonke on all social media platforms to see stories of impact as well as how to enter the competition,” she said.
“Stories that show the most impact and inspiration on society will stand a chance of winning R25 000 to support the initiative. Old Mutual will also consider some of these initiatives for long-term support.”
She said videos and queries about the programme could be directed to Lillian Mbayiwa on lillianm@oldmutual.co.zw.
Tshabalala said as a responsible business, they wanted to support community-level initiatives that showed dedication and commitment to fighting the spread of the coronavirus.
“COVID-19 has caused significant devastation across the world, and according to experts the virus could be with us for some time. If we do not remain active, educated, and motivated to beat the virus, complacency could set in,” she said.
“This could lead to an unnecessary spike in infections, sicknesses and deaths, leaving the virus to remain a real threat to people across the continent. As a responsible business, we want to ensure that we support community-level initiatives that show dedication and commitment to fighting the spread of this virus.”
The Pan-African insurer is also supporting governments’ efforts to drive education on COVID-19 safety protocols and vaccine messages through mass media channels.