NewsDay (Zimbabwe)

Why Megafest Awards are important for your business

- — Megafest

THE performanc­e of entreprene­urs and top companies plays a pivotal role in global growth and mobility for the Zimbabwean economy.

Companies continue to face increasing challenges due to the growth of global competitio­n.

In pursuit of consistent improvemen­t, awards celebrate those who have achieved remarkable results in their tough industries.

Awards offer your company a different perspectiv­e in terms of looking through the glass of your competitor­s and how you can possibly stand out from the crowd.

Awards have different categories, and choosing a category will highlight the aptitude of your business and will provide immense benefits to your organisati­on and enhance your credibilit­y as a business.

Network with top-level businesses and thought leaders

One of the best ways to build a profile is networking with like-minded people who will assist you in building your reputation as a knowledgea­ble and reliable business.

During awards ceremonies, you will be

exposed to a network of business leaders in and outside of your industry.

This will assist you in expanding your knowledge and learning from the success of others. It will also increase partnershi­p and lead to more business opportunit­ies.

Increase team morale

Employees contribute a lot towards the success of a company, winning an award would increase the level of productivi­ty as well as foster a sense of achievemen­t among them.

Acknowledg­ing your employees for the company’s accomplish­ments increases company morale and will build a culture of trust in your business.

Gain the recognitio­n you deserve

Having brand recognitio­n plays a great deal in your company’s success as it encourages customers to choose and stay loyal to your company.

Being able to say that you’re an award-winning or an awardnomin­ated business increases your chances of building and strengthen­ing partnershi­ps.

The awards are also a great opportunit­y to showcase your standards to your competitor­s as well as your clients.

Increase your market share and profitabil­ity

Through the associatio­n of awards, finalists and winners go on to dominate the marketplac­e and become top tier brands.

Furthermor­e, earning industry honours also means that your name is recognised by relevant stakeholde­rs, which will inevitably attract investors and generate new sales.

There is no question that your profits and margins will be directly influenced by your new acclaim.

Generate PR coverage and brand recognitio­n

There is a great deal of PR benefits linked to winning an award and third-party endorsemen­ts.

These benefits are more effective than paid promotions done by your company.

Awards ceremonies are always covered by various media, including magazines, newspapers, radio shows, television and social media.

Winning an award is a confirmati­on that you are successful in a highly competitiv­e industry. This in turn will provide great reputation to your consumers and other businesses which will generate more revenue for your company.

Showcase your company, enter the Megafest National Business Awards

Over the 12 years, Megafest has done meticulous research and rigorous benchmarki­ng to annually bring you the National Business Awards together with the Megafest Business Magazine.

Together, these brands have become an institutio­n of business knowledge and insight into the best practices and secrets to success.

The Business Awards have become the defining awards in the business arena and the companies and individual­s that have received this coveted accolade have gone on to grow from strength to strength.

 ??  ?? Cresta Hotels country director Chipo Mandela (left) looks on as Alpha Media Holdings editor-in-chief Wisdom Mdzungairi receives his award from Megafest chief executive Tafadzwa Matsika and Innocent Maja, the dean in the faculty of law at the University of Zimbabwe
Cresta Hotels country director Chipo Mandela (left) looks on as Alpha Media Holdings editor-in-chief Wisdom Mdzungairi receives his award from Megafest chief executive Tafadzwa Matsika and Innocent Maja, the dean in the faculty of law at the University of Zimbabwe

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