How to combat voter apathy

suspension of by-elections and other electoral activities in a bid to curb COVID-19 has contributed to the voter apathy that currently grips the Zimbabwean political environment. Innovative ways are needed to target women and young people in particular to engage the populace to participate in electoral and political processes.

Zimbabwe risks higher voter apathy and further exclusion of young people and women from comprehensively participating in electoral processes and occupying significant political positions come 2023 harmonised elections, due to the effects of COVID-19.

The Zimbabwe Electoral Commission (Zec) has significantly scaleddown civic and voter education since the lockdown was put in place in March 2020.

Although not explicitly mandated by the Constitution and the Electoral Act, civil society has become the main agent of voter education, owing to the absence of significant Zec interest in carrying out voter education. Even so, its capacity and outreach is limited due to the limited resources.

Lockdowns and curfews brought about by COVID-19 have constricted efforts to disseminate election-related information.

The uninspired attitude of young people — who make up 60% of the population — towards participation in political and electoral processes requires extensive cross-country, face-to-face engagements coupled by innovative ways to keep them engaged.

Suspension of face-to-face civic and voter education activities in a bid to curb COVID-19 will, in the long term, perpetuate disinformation and political apathy.

Inaccurate information shared on digital platforms tend to erode trust in political and electoral processes. In addition, newly adopted ways of information dissemination, such as virtual meetings or workshops and the use of digital platforms, take it for granted that the rural young population has access to the technology.

Women also lag behind in political representation. Although they registered in large numbers, comprising 54% registered in 2018, compared to men, this has not translated to women contesting elections and having strong representation in Parliament and local authorities.

Therefore, as decisions are made about COVID-19 and elections, consideration should be given to the need for extensive civic engagements to equip all demographics in Zimbabwe, particularly young people and women, with information on electoral and political rights and how to exercise them.

The lack of face-to-face engagement will not only see voter statistics worsen in 2023, but will probably exclude certain demographics from outreach programmes.

Virtual meetings and workshops may exclude rural communities which do not have the required technology and those who cannot afford data.

The pandemic presents an opportunity for electoral stakeholders in Zimbabwe to be innovative in the interest of turning the tide against voter apathy and declining political participation among women and young people.

In an attempt to overcome this, the Electoral Resource Centre has taken strides towards engaging the public in an innovative way by providing a shuttle service that takes potential registrants to and from registration centres.

Electoral Resource Centre