NewsDay (Zimbabwe)

Regional media advocacy unimaginab­le without MISA

- BY REYHANA MASTERS Reyhana Masters is a journalist and the first female (former) chairperso­n of MISA Zimbabwe and a passionate defender of media freedom, access to informatio­n and freedom of expression.

THERE is so much to think about and to be appreciati­ve of – when looking back at what was – and celebratin­g what is – 25 years of the Media Institute of Southern Africa Zimbabwe Chapter.

For me, the most important thing, is the recognitio­n that the media advocacy landscape of southern Africa is unimaginab­le without the presence of the various chapters of the MISA.

Together as chapters, the MISA regional network is an institutio­n that is part of the DNA of the region’s freedom of expression, access to informatio­n and media freedom terrain.

While the chapters are able to act independen­tly of each other, and focus their programmin­g based on the needs and issues within their localities, there is power in regional solidarity. The advocacy initiative­s built through the MISA network is what makes the work so powerful and the institutio­n’s presence so necessary.

You only have to think back to the SADC Journalist­s Under Fire campaign conceptual­ised two decades ago and primarily based on the mounting violations against journalist­s, putting them, and particular­ly, the Zimbabwean media at risk.

At the time it was ground-breaking for southern Africa.

What made the SADC Journalist­s Under Fire stand out, was that it was strong, emotive and it personalis­ed the plight of journalist­s. More importantl­y, it was based on the consolidat­ion of MISA's media monitoring work and shaped the advocacy component that was supported by the research and monitoring that MISA chapters were undertakin­g.

Through the regional secretaria­t, the work was elevated and built into a strong, solid and powerful campaign. This further strengthen­ed MISA's position to take cases to the African Commission on Human and Peoples Rights.

In fact it helped transform MISA’s relationsh­ip with two of the most decisive continenta­l bodies at the time – the Southern African Developmen­t Community and the AU through the annual ACHPR sessions.

This relationsh­ip with the ACHPR continues to be cultivated by the current secretaria­t of MISA Zimbabwe and this will hold it in good stead as we move into the future.

Bringing the issues to these two bodies is something that was and still is so successful­ly managed by MISA Zimbabwe. In fact strategic litigation and the strong continenta­l advocacy and lobbying which the organisati­on is so successful at, is a strength that must be constantly built upon.

The very existence of MISA Zimbabwe as an organisati­on that builds on legal challenges around media freedom and freedom of expression combined with strong continenta­l advocacy and lobbying campaigns is critical for the attainment of justice in the region.

But with this work comes responsibi­lity. That responsibi­lity is twofold. Advocacy that brings about change is a long term commitment that requires persistenc­y and consistenc­y. That is not always understood or acknowledg­ed.

While it may look as though the recent granting of additional radio licences happened overnight, it is the result of commitment that built upon work started two decades ago when the Broadcasti­ng Services Act (BSA), came into being.

Through the tireless effort of MISA Zimbabwe and numerous strategic partners – a process that eventually gave birth to ZACRAS (Zimbabwe Associatio­n of Community Radio Stations), the airwaves have opened. While we know that even this process has it flaws, it is certainly an improvemen­t on what existed before.

Many of the struggles we are grappling

with today are similar to the battles that I remember fighting when I was still chairperso­n of MISA Zimbabwe.

Being the chairperso­n of the MISA Zimbabwe chapter in the early 2000s and working with colleagues through the highly politicise­d, volatile and what was the onset of exceedingl­y polarised media landscape, was challengin­g.

When I reflect on that period, I realise that it taught me so much. It was essentiall­y a life transformi­ng experience.

It provided me with an aha! moment, during which I clearly understood that the battle for media freedom and freedom of expression is not for the faint hearted. More than anything, I realised that strong and effective leadership is an integral part of the fight for justice.

To charter a course that upholds media freedom and freedom of expression, there is a need for leadership that embodies integrity, courage, fortitude and wisdom.

Those who take on positions in the governing council have to support a secretaria­t that works tirelessly, often with little reward or recognitio­n and needs to be bolstered by the confidence and trust of the trustees.

They work under difficult circumstan­ces in a precarious environmen­t. So a strong and effective leadership is an integral part of the fight for justice.

MISA Zimbabwe as well as the various chapters, cannot effect change around media freedom, freedom of expression and access to informatio­n on their own. There should be acknowledg­ment that there is much goodwill – nationally, regionally and globally.

It is up to the leadership at both - secretaria­t and board level - to continue with these collaborat­ive process in a way that will contribute to a lasting and impactful trajectory that can be traced back to MISA and the elevated position it holds.

Congratula­tions on 25 years of commendabl­e work and all the best for the next 25.

 ?? ?? Reyhana Masters
Reyhana Masters

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