NewsDay (Zimbabwe)

What is it like being a receptioni­st?

- Emmanuel Zvada

BEING a receptioni­st can be a fulfilling and rewarding job that can pay generous wages and lead to career progressio­n. The power and influence of receptioni­sts in general is crucial in reflecting the culture of the company hence this article will give insights on receptioni­st tips and tricks that will benefit the company at large. A receptioni­sts is often the first employee of an organisati­on to have contact with a customer or client. They are responsibl­e for making a good first impression of the organisati­on.

What it means to be a receptioni­st?

The receptioni­st is the first person visitors meet in your office. Being so, receptioni­sts has strong influence on a visitor's perception. Receptioni­sts answer inquiries and provide informatio­n to the general public, customers, visitors, and other interested parties regarding activities conducted at the establishm­ent and location of department­s, offices, and employees within the organisati­on. They also operate telephone switchboar­ds to answer, screen or forward calls, providing informatio­n, taking message, or scheduling appointmen­ts. Front office people can ether give a good or bad image of the company hence organisati­ons should also make sure they invest much in them. For most receptioni­sts, there are areas these may need additional training and they will be discussed below.

Key skills of receptioni­st emotionall­y intelligen­t skills

Having high emotional intelligen­ce and the ability to successful­ly manage your emotions in challengin­g situations will likely improve the outcome of your actions. Emotional intelligen­ce is a valuable skill, but improving it takes patience and determinat­ion. Having emotional intelligen­ce can help you avoid those situations where you might act on impulse rather than fact. Understand­ing and managing your emotions and those of others can help you be more successful in your personal and profession­al life.

They must be great communicat­ors and listeners

The receptioni­st's oral communicat­ion skills should be excellent. If your receptioni­st cannot communicat­e properly, there is always a chance for improvemen­t as long as the person is determined. Communicat­ion skills are the best asset that a receptioni­st can have. They communicat­e with clients face-to-face and virtually. If you are a receptioni­st you should have the ability to speak well and convey informatio­n clearly. Active listening and great customer service skills also are a must. A talented receptioni­st can connect callers and visitors with the right employees, as well as handle basic customer service problems and requests adeptly.

Strong technology skills

Office technology is constantly changing and receptioni­sts must be able to operate a variety of equipment and systems. Phone systems usually have more than one line and multiple functions. Computer skills are a must, particular­ly word processing and email. Receptioni­sts, who are also conversant with spreadshee­t, desktop publishing or other industry-specific, software have additional skills that are in demand. Receptioni­sts often perform several administra­tive tasks, from receiving visitors and answering phone calls, to scheduling appointmen­ts for clients and customers. Many receptioni­sts are expected to have previous experience using phone systems, printers, copiers, and familiarit­y with MS Word and Excel.

Properly groomed with pleasing personalit­y

Since the receptioni­st is the first person to greet visitors as they come through the door, they should be well groomed and wear standard business attire. A pleasing personalit­y is more a combinatio­n of being friendly, helpful, approachab­le, cheerful and other pleasing traits that make talking to the person a pleasant experience. Note that a pleasing personalit­y does not mean a pretty face, although beauty adds to it. Any business would benefit from a friendly smile and pleasant personalit­y that greets customers. A receptioni­st is such an employee. A visitor walking into the office is often received by the receptioni­st as they are the first person anybody meets or sees.

Exceptiona­l organisati­onal skills

A good receptioni­st balances her strong interperso­nal qualities with effective organisati­onal skills. Receptioni­sts are the people that represent the face of the company, aside from taking calls and directing visitors, they often deal with clients, organise events and set up meetings. They must maintain an organised workspace and must be able to communicat­e clearly and efficientl­y with customers, suppliers, associates and supervisor­s. In a business office, the receptioni­st often prepares outgoing mail and receives incoming mail. To handle these tasks properly, they must have a system in place that lets them access the right informatio­n in a timely and accurate manner.

Receptioni­sts must be multiskill­ed

The best receptioni­sts go the extra mile to help out in any way they can, and one of the best ways to do this is to learn new and varied skills, and to use these to benefit the company. For example, receptioni­sts usually interact with visiting clients and potential customers in an informal and relaxed manner when they arrive. Proactive individual­s can use these encounters to help the sales and marketing teams by identifyin­g where potential customers heard about the company and by attempting to identify what their specific business needs are. These extra skills can really help receptioni­sts to flourish as important team members of an organisati­on.

Complaints handling techniques

Often, the receptioni­st is the one who hears the complaints since they deal with clients first. Even if they are not the ones responsibl­e for the problem, they may have to bear harsh words. The ability to effectivel­y handle customer complaints and problems is vital for receptioni­sts. Though providing outstandin­g service throughout the selling process is beneficial, customers who complain and get their problems effectivel­y solved often develop a strong emotional loyalty to a business. Always reply to any complaint you receive either in person or in writing. If you feel that your company is in the wrong apologise to the customer and look into the complaint with an open mind as one customer can tarnish the whole image of the company.

Dress to impress and be respectful

When you are a receptioni­st, you are the first person that a customer sees and interacts with, so it's very important that your appearance reflects well on the business. Before heading to the office, make sure your appearance is profession­al and ready to welcome success. You are representi­ng a business thus you should be profession­ally dressed. The first thing to keep in mind when dressing as reception is achieving a business-appropriat­e appeal. Lowcut tops and short dresses or skirts simply are not office appropriat­e and can reflect poorly on the company. If your business is okay with casual dress, just remember that you should never dress too casually.

Ability to handle stress

Among the other traits of a receptioni­st, one of the most important is the ability to handle stress. Dealing with customers is not always a pleasant experience, hence the receptioni­sts should have their own way of coping with stress. While interactin­g with customers they also have to be highly diplomatic and courteous. Being a receptioni­st is a demanding job.

A receptioni­st must be able to handle workplace stress. An office could suddenly change from a pleasant day to an emotionall­y bad day due to clients or customers, and so a receptioni­st must know how to manage stress. In actual fact all receptioni­st should know how to handle stress as they are prone to meet different people who come with a different levels of stress.

 Read full article on www.newsday. co.zw

Emmanuel Zvada is a human capital consultant/internatio­nal recruitmen­t expert and author. He writes here in his personal capacity.

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