In-calf Brahman cow sells for record price of R1,2 million

THE cow was sold by the Serfbred Brahman stud in Potchefstroom to Marius de Beer, owner of the Keerom Brahman Stud in Dwaalboom.

This was the highest price ever paid for a Brahman female animal in South Africa, as well as the highest price ever paid for a female beef stud animal in the country. The sale was held by André Kock & Seun.

Paul van Vuuren Jr, auctioneer for the sale, told Farmer’s Weekly that the price paid for SER 19 32 made sense as “good genetics were in high demand at the moment, with records flying for almost every cattle breed associated with improved performance”.

Meanwhile, De Beer said that the cow was an investment into the future of his stud. “Female animals such as SER 19 32 do not come up for auction every day, as stud breeders prefer to keep their best genetics for themselves. On top of this, she is five months [in calf] with the offspring of the highly exceptional bull, SER 20 65.”

In March this year, De Beer also paid a record R1 million for the Brahman bull, “Sleeping Giant” WIL 15 63.