Zim-Egypt to take tourism co-operation to higher levels
TOURISM and Hospitality Industry Minister Dr Walter Mzembi who is in Cairo, Egypt on his UNWTO campaign trail, had a fruitful engagement with his Egyptian counterpart Mr Mohamed Yehia Rahed.
The two ministers discussed, among other key strategic issues, the implementation of the Memorandum of Understanding (MoU) on Co-operation in the field of Tourism signed between the two countries in December 2014.
Speaking after the meeting, Minister Mzembi revealed that they had agreed on the setting up of the Joint Tourism Technical Committee (JTTC), which will be instrumental in the operationalisation and full implementation of the MoU.
“We are definitely excited about our engagements here and one key thing that was at the epicentre of our discussions was the urgent need to set up a Joint Tourism Technical Committee that will spearhead the operationalisation of our MoU with Egypt. There are various programmes that will be implemented in the context of our MoU. One such key programme is the agreed Egypt Tourism Week to be held in February 2017 in Zimbabwe and the Zimbabwe Tourism Week in Egypt in April 2017 which, essentially, is a reciprocal event,” said Minister Mzembi.
The Minister added that, “this initiative, apart from cementing relations between the two countries, helps to boost tourism promotion and enhances cultural ties that are key in sustainable tourism development as this will be undertaken by tour operators, travel agencies and the media, among other key stakeholders”.
His Egyptian counterpart Mr Rahed said his government was keen to see the full implementation of the bilateral tourism pact.
“We are happy to be hosting Minister Mzembi and his delegation in Egypt. There is indeed need to advance close co-operation especially in the field of tourism as espoused in our signed MoU. Africa must do more in the areas of joint marketing and promotion activities if we are to increase our market share in terms of tourism global arrivals,” said Mr Rahed.
The meeting also discussed how Egypt has successfully managed to sustain its tourism industry, which is a major contributor to the economic growth of this influential North African country. This has successfully happened against the backdrop of residual concerns about security. It is an experience that could be shared with others on the continent and beyond.
The two ministers also agreed to work towards an early resumption of direct air-links between Cairo and Harare as this is largely viewed as a critical success factor in spurring tourism growth in both countries. Egypt is the headquarters of the Arab League, a strategic organisation of Arab states which has enormous influence on all its membership from Africa to the Middle East.