Govt to use ZITF as re-en­gage­ment platform

Sunday News (Zimbabwe) - - Front Page -

THE Gov­ern­ment has iden­ti­fied the Zim­babwe In­ter­na­tional Trade Fair (ZITF) as one of the main plat­forms to en­gage the in­ter­na­tional com­mu­nity as it forges ahead to at­tract for­eign in­vestors to par­tic­i­pate in the re­vival of the coun­try’s econ­omy.

Of­fi­cially launch­ing the 2019 ZITF mar­ket­ing cam­paign on Thurs­day in Harare, In­dus­try and Com­merce Minister Man­gal­iso Ndlovu said as the coun­try works to­wards at­tain­ing an up­per mid­dle-in­come eco­nomic by 2030 it was of para­mount im­por­tance to open up for busi­ness.

“As Zim­babwe works to­wards be­com­ing a pros­per­ous and em­pow­ered up­per mid­dle-in­come so­ci­ety by 2030, the Gov­ern­ment has, through the Tran­si­tional Sta­bil­i­sa­tion Pro­gramme, high­lighted the need to open the econ­omy for busi­ness. This will en­tail, among other things, sig­nif­i­cant re­forms such as im­prov­ing the ease of do­ing busi­ness, im­prov­ing com­pet­i­tive­ness, and open­ing the coun­try to in­ter­na­tional in­vestors and fi­nanciers. To this end the Min­istry of In­dus­try and Com­merce has iden­ti­fied the Zim­babwe In­ter­na­tional Trade Fair as a key platform for us to en­gage the in­ter­na­tional com­mu­nity as we seek to strengthen link­ages which are piv­otal to us achiev­ing our de­sired eco­nomic growth rate trajectory,” said Minister Ndlovu.

He said ZITF should not be “a demon­stra­tive the­atre for Zim­bab­wean busi­nesses” but it should thrive to of­fer in­vest­ment prospects, learn­ing con­tent and con­sul­ta­tive op­por­tu­ni­ties that are im­per­a­tive to the na­tional devel­op­ment agenda.

“From a Gov­ern­ment per­spec­tive, we con­tinue to rely on the trade show­case for a bird’s eye view snap­shot of the econ­omy that de­scribes our mar­kets, shows ac­tual trends and opens up new busi­ness op­por­tu­ni­ties.

“We are there­fore pleased to note that prepa­ra­tions for the 60th con­sec­u­tive edi­tion of the an­nual ZITF have of­fi­cially be­gun with the launch of the show’s mar­ket­ing and pro­mo­tion cam­paign,” said Minister Ndlovu.

Next year’s di­a­mond ju­bilee trade show will run from 23 to 27 April un­der the theme, “Prop­a­gat­ing In­dus­trial Growth through Trade and In­vest­ment.”

“The theme is a ral­ly­ing call for in­dus­try and com­merce to par­tic­i­pate in the trade show­case to ex­plore and ce­ment syn­er­gies that pro­mote trade and in­vest­ment. Com­ing at a time when Zim­babwe has em­barked on an eco­nomic re­con­struc­tion agenda that places em­pha­sis on re-en­gage­ment with the in­ter­na­tional com­mu­nity, ZITF 2019 will pro­vide an op­por­tune en­gage­ment platform be­tween and among trading and co-op­er­at­ing part­ners, po­ten­tial in­vestors, in­ter­na­tional and lo­cal busi­ness peo­ple,” said Minister Ndlovu.

The ZITF Com­pany has al­ready started em­bark­ing on an ag­gres­sive in­ter­na­tional ex­hibitor and vis­i­tor drive that com­ple­ments Gov­ern­ment’s in­vest­ment and in­ter­na­tional trade vi­sion.

“Over the past month, ZITF Com­pany of­fi­cials have been con­duct­ing per­sonal vis­its to for­eign diplo­matic mis­sions in Zim­babwe to in­vite ex­hibitors, busi­ness vis­i­tor del­e­ga­tions as well as par­tic­i­pants in the con­cur­rent net­work­ing ses­sions. En­cour­ag­ing feed­back was re­ceived dur­ing the meetings, re­flect­ing strong in­ter­est for both re­gional and in­ter­na­tional trade with Zim­babwe,” said Minister Ndlovu.

Coun­tries that have shown keen in­ter­est in par­tic­i­pat­ing at next year’s ex­hi­bi­tion but are still to con­firm their book­ings in­clude Botswana, Brazil, China, Ethiopia, Ghana, In­dia, In­done­sia, Iran, Ja­pan, Kenya, Malawi, Mozam­bique, Namibia, Pak­istan, Rus­sia and Zam­bia.

“The net­work of in­ter­na­tional sales agents is also ac­tively at­tract­ing par­tic­i­pants from more mar­kets. The com­pany con­tin­ues to seek link­ages with world-wide Cham­bers of Com­merce and In­dus­try to en­cour­age their members to bring ap­pro­pri­ate tech­nol­ogy to Zim­babwe. Next week (this week), ZITF Com­pany will be part of the Zim­babwe del­e­ga­tion par­tic­i­pat­ing in the In­tra African Trade Fair tak­ing place in Cairo Egypt. The lined en­gage­ments are part of the over­all strat­egy to at­tract qual­ity in­ter­na­tional ex­hibitors that will re­sult in im­proved ex­port mar­ket di­ver­si­fi­ca­tion and ac­cess to new mar­kets for our coun­try,” said Minister Ndlovu.

To date a total of 138 ex­hibitors have con­firmed their par­tic­i­pa­tion for 2019. Sec­tors rep­re­sented in­clude: ser­vices (health, ed­u­ca­tion and busi­ness), man­u­fac­tur­ing (food, chem­i­cals), build­ing and con­struc­tion, Gov­ern­ment, In­for­ma­tion Com­mu­ni­ca­tion T, me­dia and print­ing, Small and Medium En­ter­prises, agri­cul­ture, min­ing, lo­cal au­thor­i­ties and trans­port among oth­ers. In terms of space up­take, 49 631 square me­tres have been made avail­able for sale. Of this, 63,7 per­cent has been taken up com­pared to 59 per­cent sold at the same time last year.

Newspapers in English

Newspapers from Zimbabwe

© PressReader. All rights reserved.