The Herald (Zimbabwe)

DATSUN EXPANDS AFRICAN FOOTPRINT:

- Tinashe Makichi

Datsun is expanding its footprint on the African continent with the launch of the Datsun range in Zimbabwe. Datsun will introduce the Datsun GO, GO+ as well as the Datsun GO+ PV (panel van) in Zimbabwe, which is designed to exceed aspiration­s of a new generation of customers, including first - time new car buyers and ambitious successful people turning their desires into reality. Moreover, the Datsun GO+ PV provides an attractive­ly priced offer for small to medium sized business owners to sustainabl­y grow their business.

“These are exciting times for Datsun and we are very proud and privileged to expand the brand beyond our South African borders. Datsun has always been committed to providing cars that are reliable and attractive­ly priced and we are pleased to be able to provide this offering to consumers in Zimbabwe,” Des Fenner, general manager for Datsun South Africa said in a statement. A key strategic component of Datsun re-establishi­ng itself with a strong independen­t brand identity, is the expansion on the economical­ly fast - growing continent of Africa. Datsun’s ambition is to bring the dream of car ownership within reach of Zimbabwean consumers. “We are hopeful that Zimbabwe will become a key market for our vehicles on the continent. At the core our goal is to deliver new and exciting products that meet local customer needs,” said Mr Fenner. From its distinctiv­e front grille to its athletic rear shoulders, Datsun GO+ looks modern and robust at the same time. Get ready to stand out, for all the right reasons. Datsun GO+ makes the car of your dreams a reality. With impressive accelerati­on and fuel efficiency, a spacious interior for family and friends, and plenty of room in the back too, it’s designed for the way you really live. And so accessible, you can stop wishing and start driving. Datsun GO+ doesn’t just look modern, it’s modern to the core – filled with advanced thinking usually found on more expensive cars. When does your car become your home away from home? When it’s a Datsun GO+, with every detail feeling like it was designed for you personally. Datsun GO+ doesn’t just look modern, it’s filled with modern technologi­es. From the mobile docking station to low fatigue seats to the Follow Me Home System, welcome to a brand-new way to move through the world. The front seats in Datsun GO+ are specially designed to keep you relaxed and alert, even during long hours behind the wheel. By adapting to the natural curve of the spine when sitting, they individual­ly support the pelvis and chest and relieve pressure on your back.

You’ll arrive at your destinatio­n feeling refreshed, ready for whatever you have planned for next. Even the air conditioni­ng vents are special. Unlike traditiona­l rectangula­r vents, their circular design lets you pin-point exactly where you want the air to blow. More than stylish, these head lamps with large, hexagonal reflectors provide wider and longer visibility than the competitio­n for best-in-class lighting performanc­e.

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Datsun GO

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