Sport man­age­ment course hailed

The Herald (Zimbabwe) - - Sport - Ta­dious Manyepo Sports Reporter

ZIM­BABWE sport could ben­e­fit im­mensely if the gov­ern­ment es­tab­lishes state-owned ven­tures which will in turn chan­nel re­sources to­wards the de­vel­op­ment of sport in the coun­try.

The coun­try is en­dowed with rich sport­ing tal­ent but most of the ath­letes would rather pur­sue other things than in­vest their ex­per­tise in sport since it is one of the most un­der-pay­ing in­dus­tries in the coun­try.

Speak­ing on the side-lines of an In­ter­na­tional Sports Man­age­ment Course held by his or­gan­i­sa­tion Li­ike Sports and De­vel­op­ment, in as­so­ci­a­tion with the Sport Lead­ers In­sti­tute of Zim­babwe on Tues­day, Fin­nish ex­pert Ari Jo­hannes Koivu said it was im­por­tant for gov­ern­ments to run ven­tures which will in turn fi­nance the run­ning of sport in re­spec­tive coun­tries.

Koivu said sport in his home coun­try is mainly spon­sored by a state-owned sports bet­ting com­pany, Veikkaus, which he said ploughs back over $150 mil­lion to the sport in­dus­try an­nu­ally.

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