NDS1 comms strategy adopted

GOVERNMENT has adopted a sustained national information campaign on the National Development Strategy 1 (NDS1), which is being implemented to move the country towards the attainment of Vision 2030.

Speaking during the post-Cabinet briefing yesterday, the Minister of Information, Publicity and Broadcasting Services Monica Mutsvangwa said the communication strategy was aimed at awareness on NDS1 and to raise public participation in the implementation of Government policies.

“This will be undertaken through NDS1 and its successor, NDS2. Appropriate messages will be disseminated to targeted audiences using available communication platforms embracing billboards, apparel as well as digital media.

“The overall aim is to achieve a timeously and accurately informed nation and international community on developments in the country to facilitate two-way communication between Government and citizens, to reshape the national viewpoint through content creation, development and dissemination,” she said.

The NDS1 communication strategy will also aim to adorn public buildings and spaces in Zimbabwe and at the country’s embassies with the nation’s arts, culture and heritage products as well as improving public relations at ports of entry with appropriate welcoming messages and imagery.

“Cabinet was informed that the NDS1 messaging campaign will segment audiences with a view to targeting them with tailor-made messages that will appeal to their social standing. The Diaspora will be a special target group.

“NDS1 messaging will be communicated through highway billboards at entry points targeting investors, tourists and local travellers,” said Minister Mutsvangwa.

Other platforms that would be used to raise awareness included radio and television which would be used extensively to carry messages on NDS1 and Vision 2030.