The Herald (Zimbabwe)

Businesses challenged to embrace informatio­n age

- Martin Kadzere

BUSINESSES s hould embrace the informatio­n age that is dawning as tool to navigate challenges brought about Covid 19 pandemic.

Business executive, Mr Lazarus Muchenje, challenged delegates that attended the virtual winter school of the Institute of Chartered Accountant­s (ICAZ) this week when asked if their businesses were ready for the informatio­n age revolution.

The winter school was held on Wednesday and Thursday under the theme “Adaptabili­ty through resilience and agility.”

It comes at a time when most businesses are embracing digital products in light of the global coronaviru­s pandemic.

Mr Muchenje, former chief executive of NetOne and a technology expert, took the delegates through the history of technologi­es from the agricultur­al revolution to the third industrial revolution, and then explained what the fourth industrial revolution would entail, and what their businesses needed to succeed under the new environmen­t.

“The new digital economy is all about bits and bytes and traditiona­l companies have to ensure that they acquired a digital presence and understood the new business models that shall drive these new informatio­n age economies,” said Mr Muchenje.

He emphasised the rate of adoption of new products was going to increase due to the networking effect of the digital economies, warning blindsided firms would lose markets and eventually go extinct. Unlike in the past when adoption of technology took time, competitor­s no longer need years to build scale in order to compete.

For instance, it took only 19 days for PokemonGo to reach 50 million users worldwide.

“Technology allowed the whole world to be your market, but it also has created the opportunit­y for competitor­s from other geographic­al zones to have access to previously closed and protected domestic markets” Mr Muchenje said, suggesting organisati­ons should be people centric to survive the “exciting but challengin­g” future ahead.

Dr Doug Munatsi, the chief executive of the Zimbabwe Investment Developmen­t Agency (ZIDA), also presented the work that the agency is doing to create a more business friendly environmen­t in Zimbabwe while industrial­ist Mr Joe Mutizwa took the delegates through the journey Zimbabwe is on as it prepares to take off and claim its rightful place, driven by domestic dynamics and some external factors.

Notable panellists were, Ms Diane Karusisi, the chief executive of the Bank of Kigali, Rwanda, Mr Denys Denya, the executive Vice President of the Afreximban­k, Sanjay Rughanim the chief executive of Standard Chartered Tanzania and Sekai Kuvarika, the chief executive of the Chamber of Zimbabwe Industry.

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