The Herald (Zimbabwe)

PSMAS scoops two ZITF awards

- Business Reporter

PREMIER Service Medical Aid Society ( PSMAS) once again won the gold medal in the medical aid and health- related sector category at the just- ended 2021 Zimbabwe Internatio­nal Trade Fair ( ZITF).

The largest health care funder in Zimbabwe on Thursday won the gold medal for the sixth time in a row for being the Best Zimbabwean Exhibitor under the medical aid and health related sector as well as a third place for being the overall best Zimbabwean exhibitor.

The gold medal recognises an innovative approach of doing business in the new normal.

The 2021 ZITF, which took place against the backdrop of Covid- 19, running under the theme “Showcasing The New Normal for Business and Industry: Realities and opportunit­ies”, commenced on September 21 and saw a number of both local and regional organisati­ons showcasing their products and services.

PSMAS leveraged on the theme by showcasing their new look and new innovation­s, which include the PSMAS 24/7 mobile applicatio­n, new payment gateway platforms, a new contact centre, biometric member registrati­on platform and an electronic claims submitting platform for their service providers.

These new platforms have enhanced the way the society is now doing business in the new normal.

Premier Service Medical Investment­s ( PSMI), which is the society’s largest healthcare service provider, was also exhibiting new innovation­s together with PSMAS.

Some of the innovation­s showcased by PSMI included the dial-a-doc, telemedici­ne and the Diaspora healthcare facility among other innovation­s.

During the presentati­on of the gold medal, PSMAS managing director Dr Nixjoen Mapesa expressed his excitement and thanked all members and stakeholde­rs for supporting the society over the years.

“As PSMAS, we believe we are the best in the industry and to have won the award six times in a row speaks volumes not just in terms of exhibition­s but also in terms of service offering.

“We have grown over the years, not just in the past six years. We have been evolving, innovative, bringing new things and new stability.

“For the past six years we have won the award, each year has been different. When we found ourselves also winning the third best overall exhibitor award, we became convinced that now we have really grown as a society.

“Our rebranding exercise has transforme­d us into a better organisati­on. Our promise for the future is that as a society, we will keep on innovating.

“We have embarked on a massive image rebuilding exercise which is meant to bring new service offerings to our members and transform the health care sector in Zimbabwe,” says Dr Mapesa

This is by no means a small feat considerin­g that this is the sixth time in the past six years that PSMAS has walked away with this prestigiou­s title.

PSMAS as a long history of success and profession­al service to its members dating back to over nine decades. Its branch network now stretches across the country covering 17 cities and towns.

The society is rich with expertise and has stood the test of time and still continues to go further in bringing value to its members. For the past nine decades, PSMAS has built a rich heritage and solid foundation in the healthcare sector in Zimbabwe as well as having a deeper understand­ing of its various stakeholde­rs.

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