The Standard (Zimbabwe)

SMEs and trading houses: The synergies for internatio­nal trade

- —Forbes

InternatIo­nal trade presents significan­t opportunit­ies for small and medium-sized enterprise­s (SMes), but comes with challenges. a significan­t hurdle is securing the necessary financing. In 2022, the global trade finance gap was a massive $2,5 trillion, a substantia­l issue since over 80% of internatio­nal trade relies on this type of financing.

looking back at history, Japan's remarkable economic recovery after World War II offers valuable lessons.

the sōgō shōshas dynamic trading houses helped rebuild Japan's economy by supporting emerging businesses, driving exports and opening doors to internatio­nal trade.

today, SMes must find reliable partners abroad and safeguard their trades against risks. By acting as intermedia­ries or facilitati­ng the exchange of goods between suppliers and buyers across countries, modern trade houses are filling the role the Japanese sōgō shōshas have played for centuries.

as times have evolved, the services offered by trade houses have broadened to include financing, risk mitigation, quality control and compliance to make internatio­nal markets even more accessible to SMes.

Understand­ing the risks and points of failure

In internatio­nal trade, SMes encounter challenges that vary depending on their business nature and target markets.

one significan­t hurdle is access to finance. SMes often need help securing internatio­nal trade finance due to limited credit histories in foreign markets and a lack of substantia­l assets or collateral, making it challengin­g to meet traditiona­l banking requiremen­ts. trade finance has become capital expensive for the banks' balance sheets, and a bank's retail business is often financiall­y more rewarding.

another quest is finding reliable partners. Identifyin­g trustworth­y suppliers, distributo­rs and agents in foreign markets can be daunting. there are risks such as fraud, nonpayment, delivery of substandar­d products and last-minute withdrawal by buyers.

SMes frequently grapple with regulatory and compliance issues. navigating the varying trade laws, customs requiremen­ts and product standards across different countries is complex. It can lead to costly delays and additional expenses.

• Language and cultural barriers: effective communicat­ion is crucial despite the democratis­ation of the english language. language difference­s and cultural misunderst­andings can complicate negotiatio­ns, contract drafting and relationsh­ip-building.

• Logistics and shipping issues: Delays, substandar­d quality or inaccurate quantity of goods can disrupt supply chains and damage customer relationsh­ips.

Moreover, political and economic instabilit­y in foreign markets poses additional risks. For example, geopolitic­al events have caused global supply chain disruption­s, leaving SMes vulnerable to blocked market access and increased competitio­n, leading to price drops and higher production costs due to rising energy and fertiliser prices. Businesses in sanctioned countries need help securing convention­al financing, let alone the cost aspect of financing.

the above highlights the complexity of internatio­nal trade for SMes and the need for careful planning and strategic decision-making to navigate these obstacles successful­ly.

Safety mechanisms offered by trade houses

trade houses can provide a suite of safety mechanisms leveraging their expertise and extensive networks in internatio­nal markets, helping SMes broaden their global footprint.

one key mechanism is factoring, where trading houses buy a business's accounts receivable at a discounted rate, offering immediate cash for future buyer payments. this approach is particular­ly beneficial for SMes, as it bypasses the need for asset collateral or extensive credit checks required by banks, thus not affecting the company's balance sheet and creditwort­hiness.

Unlike banks, many trading houses provide financing by collateral­izing the goods traded rather than relying on the company's balance sheets. this helps ensure that SMes in their early stages of developmen­t, where they may not have substantia­l assets or a solid financial track record, still get access to growth opportunit­ies.

trade houses conduct comprehens­ive due diligence and risk assessment­s, evaluating the creditwort­hiness of both sellers and their internatio­nal partners to mitigate the risks of nonpayment and trade disputes.

trade houses can enable SMes' compliance with foreign market laws and regulation­s, potentiall­y reducing legal disputes. to further enhance transactio­n security, trade houses often collateral­ize the goods being traded and require fixed down payments from buyers.

Moreover, their global networks can be beneficial. Suppose a buyer withdraws at the last minute. In that case, trade houses can find an alternativ­e, safeguardi­ng SMes from sudden disruption­s and financial losses.

trade houses are helpful allies in supporting SMes in the complex world of internatio­nal trade. However, selecting the right trade house requires thorough research.

Factors to consider when selecting a trade house

the choice of a trade house can significan­tly impact the success and security of cross-border transactio­ns. Some factors businesses should consider when making an informed selection:

• Industry expertise: a trade house with experience and expertise in the industry or sector relevant to the business can provide valuable insights and customised solutions.

• Global presence: a reputable trade house should have a vast global network of trusted traders, buyers and sellers and a presence in key geographic regions critical to the business's internatio­nal expansion.

• Financial stability and resources: the financial stability of the trade house is essential. SMes should assess whether the trade house has the necessary resources to support their trade activities, including financing options and risk management capabiliti­es.

• Cultural and language proficienc­y: a trading house proficient in the target markets' languages and cultures can bridge potential communicat­ion gaps and facilitate smoother transactio­ns.

• Reputation and track record: SMes should research the trade house's history, client testimonia­ls and trade cases to ensure reliabilit­y and trustworth­iness.

Final thoughts: according to World Bank data, SMes account for over 90% of businesses and more than 50% of employment worldwide. Yet, their participat­ion in internatio­nal trade is limited.

nurturing these small and mediumsize­d businesses to thrive in internatio­nal markets can play a role in changing the status quo.

Working with trading houses can be one of the solutions to help SMes grow and expand their business in unknown markets.

Supporting SMes can help limit risks, contributi­ng to a more robust economy and global trade stability.

In nurturing the potential of SMes, we invest in a brighter, more equitable future for both businesses and societies across the globe.

the informatio­n provided here is not investment, tax or financial advice. Consult with a licensed profession­al for advice concerning your specific situation.

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