What are the benefits of digital marketing?

1. Cost-effective and measurable results

Digital marketing gives you access to numerous tools that can track and analyse your campaign’s performance. When you have hard data that you can pull up in real-time, you can allocate your market dollars accordingly. You can also adjust your marketing strategy as you go instead of scrapping it and starting over or finding out that your strategy didn’t work after the fact. This approach can save you thousands of dollars, giving you a higher ROI in the long run.

2. Unlimited customer/client targeting options

What if your product is in the beta phase and you are performing market testing? What is the fastest way to get results on how people respond to your brand or your latest campaign? Digital marketing gives you unlimited options for targeting the right clients at the right time.

You can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, Google analytics and others to determine if you are hitting the mark and how well your campaign is performing.

3. Customer reach anywhere in the purchasing journey

If digital marketing didn’t give birth to customer journey mapping, it made it more tangible and definable. You can now identify your brand touchpoints, choose your customer persona, understand your customers’ goals, map out your interactions and update your customer journey map instantly as needed.

4. Endless customisation on the spot

One of the main benefits of customisation is that it reduces the number of errors you make on the front end of your marketing campaign. If you have more options, you are likely to make more informed decisions on launching your strategy. Digital marketing gives you endless customisation through every stage of your campaign from start to finish — and afterward.

5. More interaction with your customers

Think about all the ways that digital marketing can put you in touch with your customers: email, instant messaging, website content, videos, images, social media posts, SMS, widgets and banners. Digital tools give you more opportunities to interact with your crowd and build customer loyalty. It also helps you to reach different people in different segments of your market. While some people still only check their email, others use the latest apps to see ads or banners. 6. Greater brand credibility

With digital marketing, your company can establish brand credibility across a larger market. You can deliver valuable advice through blogs or opinion columns, lean on influencers to promote your brand, trade guest posts with other companies, create case studies and convert consumer engagement into content. Best of all, you can make your mark without spending too much time, energy, money or resources.