The Sunday Mail (Zimbabwe)

Hunt for hair doctor commences

- Lissa Ngorima

THE unique hair extravagan­za has returned on the fashion calendar following a “strategic” hiatus. According to organisers, a search for talented hairdresse­rs will begin end of this month with the finals scheduled to take place in December at Cresta Lodge, Harare. The show will be hosted by Eva Hair Products and will be a platform for hairdresse­rs to showcase their talent and creativity in producing the best and unique hairstyle.

Eva media and communicat­ions executive Respect Chofamba said the hair show took a break after the first edition to allow for a smooth rebranding process.

“The hair competitio­n returns end of September. Eva is a local synthetic hair producer, which was previously known as Outre.

“We rebranded in a bid to meet and express the need and style of local women,” she said.

Eva offers a wide range of synthetic hair that hairstylis­ts will use during the competitio­n in their quest for the best hair doctor title. Chofamba said finalists will be selected from all the country’s provinces. Some of the events will be broadcast on television.

The hairstylin­g competitio­n is open to all hairdresse­rs and to take part one needs to fill in a participat­ion form, which is available at Eva stores. The competitio­n is aimed at encouragin­g women in the hairdressi­ng industry to grow their businesses, at the same time exposing them to internatio­nal markets.

“Our promise this year is to unmask hidden skills and talents in local hairdresse­rs as we celebrate the hard work they put in making all women look good,” said Chofamba.

“The prizes for the competitio­n range from US$2 000, US$1 000 and US$500 as well as Eva hampers that will make the winners’ hairstylin­g journey easier and more exciting.”

 ??  ?? A model showcases one of the Eva Hair products
A model showcases one of the Eva Hair products

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