BRAND­ING

He keeps get­ting en­dorse­ments

The Sunday Mail (Zimbabwe) - - SOCIETY - So­ci­ety Re­porter

LASTON “GP” Mur­erwa and Alick Mach­eso have nav­i­gated the treach­er­ous jour­ney of star­dom to­gether, ar­min-arm, for more than a decade now.

Their last joint ex­per­i­ment, Last Power Stu­dio, was not ex­actly the def­i­ni­tion of a com­mer­cial suc­cess but that did not de­ter their re­la­tion­ship.

When Mach­eso ac­quired a Ford Ranger in the mid­dle of the year as part of his 50th birth­day cel­e­bra­tions, Mur­erwa was some­how tick­led.

Mur­erwa, the brains be­hind the LPS brand in Lim­popo prov­ince, South Africa, par­tic­u­larly in Musina and Polok­wane, wanted to sur­prise his long-time friend and part­ner.

So when Mach­eso went to Beit­bridge on Oc­to­ber 26 for a live per­for­mance, Mur­erwa was there too, not nec­es­sar­ily for the live act.

He wanted to check if Mach­eso could al­low him to take his lat­est ac­qui­si­tion, the Ford Ranger, for a “spruce-up”.

“It was a gam­ble, I was not sure if he would agree,” re­called Mur­erwa last Sun­day as he pre­sented the pimped ride back to Mach­eso at Jongwe Cor­ner.

Given their shared his­tory, Mach­eso had no prob­lem and had to hitch a ride in one of his band mem­bers’ cars back to Harare.

And it was only around mid­night last Sun­day, af­ter his per­for­mance at the Jongwe fam­ily show, that Mach­eso got to see his car, all spruced up, for the first time.

“We had the car for a good two to three weeks, to work on it. We wish we could have more time with it but what kept us on our toes was that some­one was miss­ing his car. This is our birth­day present to Mach­eso and we hope he will en­joy the pimped ride as much we en­joyed re­vamp­ing it,” said Mur­erwa.

For his part, Mach­eso could not hide his emo­tions, openly ad­mit­ting that he never thought his car would be trans­formed like that.

“When he said he wanted to change my car, I just gave him the ben­e­fit of doubt. I was say­ing what change can he do to a new car. But I am over­whelmed,” the sun­gura artiste said.

Mur­erwa, whose LPS is head­quar­tered in Polok­wane, said he is open­ing a new fit­ment cen­tre in Musina to cater for Zim­bab­weans.

“There are many fac­tors, some don’t have the time and some fear for their cars deep down in South Africa, so we will be open­ing a 24-hour fit­ment cen­tre to cater mostly for Zim­bab­weans.”

In ad­di­tion to pimp­ing Ford Rangers, LPS also spe­cialises in the Toy­ota Hilux range, mak­ing any model look like the re­cently re­leased mod­els.

“As we grow our mar­ket, we are look­ing at in­clud­ing the SDX into our port­fo­lio, there are many peo­ple who still have sen­ti­men­tal mem­o­ries of their SDXs and we are look­ing at the op­tion of mak­ing them look very mod­ern,” ex­plained Mur­erwa.

Mean­while, Mur­erwa’s of­fer to pimp Mach­eso’s ride for free is tes­ti­mony of the im­mense en­dorse­ment op­por­tu­ni­ties that are avail­able for artistes, mu­si­cians in par­tic­u­lar, if only they can keep a hum­ble dis­po­si­tion.

Re­cently, Nash Paints painted his home for free. There have been on­line cam­paigns led by Ti­nashe Mu­tarisiri, the owner of Nash Paints, to have a doc­tor­ate be­stowed on Mach­eso for his artistry. The cam­paign has gath­ered con­sid­er­able sup­port, prov­ing that mu­si­cians, with the right fo­cus and at­ti­tude, have the po­ten­tial to shed off the tag that mu­sic is only for ras­cals.

Laston Mur­erwa (left) of­fi­cially hand­ing over the pimped Ford Ranger to Alick Mach­eso on Tues­day

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