Winky D's em­pire is crum­bling

The Sunday Mail (Zimbabwe) - - FRONT PAGE - Takudzwa Chi­ham­bakwe

IS WINKY D slowly be­com­ing a mas­ter of brew­ing flop projects? Could the sun be set­ting for the Ninja Pres­i­dent af­ter be­ing on the throne for so long?

There is an air of des­per­a­tion in Winky D’s re­cent works, his re­cent re­leases paint a pic­ture of some­one who does not know where he truly stands as far as his sound is con­cerned.

When he broke the ice, be­com­ing the first of the trend­ing artistes to re­lease his al­bum in Fe­bru­ary this year, many thought he would but­tress his dom­i­nance in en­ter­tain­ment but alas, he flat­tered to de­ceive.

The al­bum “Gombwe” only man­aged to grip the mar­ket for a few weeks — it was all bub­ble gum. As soon as Killer T and ExQ dropped their al­bums, Winky D’s ef­forts were ob­scured in the twin­kling of an eye.

Not even his poorly scripted “Ngirozi” video could stir en­thu­si­asm among mu­sic lovers as was wit­nessed by the video’s frail strides to reach the mil­lion mark. It took the video months to hit a mil­lion whilst other king­pins in the game take less than 25 days to bank a mil­lion. It ap­pears fans are not crushing on him like he claims on the track “High­way Code”.

Af­ter find­ing the go­ing tough so early in the year, Winky D and his Vig­i­lance crew de­cided to go back to the draw­ing board and un­for­tu­nately they picked the wrong card — they com­mit­ted mu­si­cal sui­cide. They opted to go back to the pop­u­lar rid­dims — a route which Winky D and some top dance­hall acts had aban­doned for a while as they were be­ing out­shined by up­com­ing acts that are more en­er­getic and more in touch with the dance­hall fan base.

He got him­self onto the “Elders Rid­dim” and his at­tempt — “Par­lia­ment”, was eclipsed by up­com­ing lads. To make mat­ters worse, the rid­dim lacked the punch to com­pete with other rid­dims on the mar­ket. So it was yet another dud at­tempt from the Gafa.

Af­ter reach­ing a dead-end on the rid­dim route, Winky D be­came des­per­ate to find his way out of the web of con­fu­sion he had en­tan­gled him­self in.

With the year quickly com­ing to end with­out any­thing solid for the Gafa to re­flect on ex­cept the NGO-sup­ported

HICC full-house, the chanter de­cided to ditch dance­hall for hip-hop.

And on the day of Jah Prayzah’s ninth al­bum launch, the Gafa dropped the tune “Pa­per Bag”. Many an­tic­i­pated that “Pa­per Bag” would be loaded with good­ies as the video of the track was pre­mièring on Trace Africa, but again it proved to be a trash-filled pa­per bag.

Whilst there were some cool punch­lines on the track, it is clear hip-hop is not meant for him. Hope­fully he took some hip-hop lessons from what Lu­veve Boy Cal_Vin went on to do with the same beat — it is a much bet­ter song. Per­haps he should have done a col­lab­o­ra­tion with the artiste.

To­day, a month af­ter re­leas­ing the song, it has only amassed a pal­try 215 000 hits on YouTube. The num­ber may ap­pear huge for some other acts but if you are one of the pre­sumed big-hit­ters in the land, then such a strug­gle is wor­ry­ing.

To make mat­ters worse, Jah Prayzah dropped a video a day later which has al­ready sur­passed the mil­lion mark and has been trend­ing on pole po­si­tion for weeks on YouTube.

Mean­while, on the streets new kid on the block Enzo Ishall is buzzing like a hideous swarm of bees. Winky D used to be the mas­ter of lock­ing the streets with his siz­zling of­fer­ings but this year, the go­ing is prov­ing tough for him.

At the mo­ment, Winky D has noth­ing on the “Kan­jiva” chanter who has other hot sin­gles to si­lence com­pe­ti­tion. If one ar­gues that Enzo is on a lucky stretch, then let us talk about Jah Sig­nal.

The “Sweetie” hit-maker might have been right when he sang, “…vhun­zai ma Gafa vachiri va penyu vasati vafa. Ndiri kupisa hamusati matsva… dza­tove nyembe mukuru re­gai ndi­gare pa­chi­turu (ask the Gafa while he is still alive, be­fore he dies. I am siz­zling hot, you haven’t seen any­thing yet…I have a big­ger rank now, the throne is mine to seat on)”

Jah Sig­nal has been buzzing since 2017 and 2018 has seen him set him­self up as a force to reckon with. Prob­a­bly Winky D is now crushing to­wards his nadir along­side the likes of Soul Jah Love and Seh Calaz, who are also strug­gling to shine on the mar­ket with their new al­bums as was the case a few years ago.

Last week Winky D de­cided to re­turn to dance­hall and dropped the track “Ka­song Ke­jecha”.

Due to its po­lit­i­cal un­der­tones, the song has been quickly em­braced by those in­clined to op­po­si­tion pol­i­tics, who like Winky D, are also pur­su­ing rel­e­vance with nau­se­at­ing at­ten­tion-seek­ing gim­micks.

“Ka­song Ke­jecha” is just another mun­dane of­fer­ing from the Gafa. He tries to thrive on the now abused ca­lypso beat, which sounds just like ev­ery­thing he has re­leased since “Dis­ap­pear”.

Per­haps a dif­fer­ent pro­ducer could have done a bet­ter job. It sounds rushed.

Af­ter the “Pa­per Bag” flop, Winky D is will­ing to do any­thing, in­clud­ing sell­ing his soul to the devil just to get some spot­light. Af­ter all they say no pub­lic­ity is bad pub­lic­ity. But truth be told, only a mir­a­cle would cause it to buzz more than hits from Enzo Ishall and other acts from the Chill Spot fam­ily.

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