The right tonic for show­biz

The Sunday Mail (Zimbabwe) - - FRONT PAGE - Takudzwa Chi­ham­bakwe

SOME say it is the best thing to hap­pen to lo­cal ra­dio in a long time.

Oth­ers say it is a self­ish, ter­ri­to­rial fight be­tween two of Zim­babwe’s big­gest ur­ban ra­dio sta­tions.

What­ever the case, Jan­uary 2019 is go­ing to be “lit”, as the mil­len­ni­als say about some­thing that is ex­cit­ing.

Star FM and Power FM are set to go head-to-head, both host­ing their in­au­gu­ral ra­dio mu­sic awards on Jan­uary 19 and 25 re­spec­tively.

In early Oc­to­ber, Star FM be­gan a pub­lic­ity cam­paign for their awards. Power FM fol­lowed suit a month later.

The lat­ter hastily put to­gether a me­dia brief­ing on Novem­ber 27 at their Pock­ets Hill base where sta­tion man­ager, Rumbi Moyo, laboured to ex­plain that they were not copy­ing Star FM.

“We do not re­act to what is hap­pen­ing out there. We are sim­ply say­ing there are so many play­ers, the cake is very big. We are just com­ple­ment­ing each other at the end of the day,” said Moyo, who was also re­spond­ing to ac­cu­sa­tions that Power FM was try­ing to grab at­ten­tion from Bu­l­awayo’s Skyz Metro FM Mu­sic Awards.

On the Star FM Mu­sic Awards, Zim­pa­pers Ra­dio Broad­cast­ing Di­vi­sion GM Com­fort Mbo­fana said: “We ap­pre­ci­ate that Skyz Metro were the first ones. We con­grat­u­late them. But our feel­ing is we can all come to­gether and cel­e­brate Zim­bab­wean mu­sic to­gether. No­body needs to own the space of cel­e­brat­ing our mu­si­cians. It’s some­thing we can do to­gether.”

Bat­tle of Brands

Star FM and Power FM have got some of the top play­ers in Zim­babwe’s show­biz back­ing them with spon­sor­ship.

Star FM is run­ning with Im­pala Car Rental, mar­shalled by busi­ness­man Thomp­son Dondo. Im­pala has hosted sev­eral top class mu­si­cal events over the years and has bankrolled the ca­reer of Afro-fu­sion mu­si­cian Sam Dondo.

Power FM has roped in busi­ness­man Ti­nashe Mu­tarisi, whom some may know as the man be­hind Nash Paints, but on this oc­ca­sion is coming in with cell­phone brand Avion. The awards are dubbed the Power FM Avion Mu­sic Awards.

Venues

The Star FM Awards are strictly by in­vite. “We de­cided to start off small then go big­ger with time. There is a lot to learn so we de­cided to set­tle for Zim­bali Gar­dens with a small crowd, but we prom­ise a top-notch show,” said Mbo­fana.

Power FM, through Moyo, said their awards would be held at the Harare In­ter­na­tional Con­fer­ence Cen­tre.

But when asked to con­firm the venue on De­cem­ber 5, Moyo seemed un­sure of where ex­actly they would be host­ing their awards. “We are con­sid­er­ing a dif­fer­ent lo­ca­tion now. We would like a venue that would com­mu­ni­cate our vi­sion for the awards. It may or may not be HICC, we are keep­ing our op­tions open,” she said.

Nom­i­nees

Star FM mu­sic awards man­ager Zandile Zaza Ndlovu said, “The awards are open to Zim­bab­wean mu­si­cians who have sub­mit­ted and had their songs re­leased for air­play on Star FM ra­dio be­tween the Jan­uary 1, 2018 and Novem­ber 30, 2018. Non-Zim­bab­weans who have per­ma­nent res­i­dency in Zim­babwe and have lived in Zim­babwe for over a year, and pro­duced mu­sic dur­ing this pe­riod are also el­i­gi­ble to en­ter.”

The en­try pe­riod for the awards started on Novem­ber 30 and ends to­day. “Ad­ju­di­ca­tion is split into two pan­els. The first will sit on De­cem­ber 15 and 16 to come up with three nom­i­nees per cat­e­gory. The sec­ond ad­ju­di­ca­tion panel will sit on Jan­uary 5, 2019 to as­sess the top three nom­i­nees from each cat­e­gory.

‘‘They will fill in their scores on the assess­ment forms which will be col­lected by our au­di­tors. Who will pri­vately go and tally the votes,” added Ndlovu. Power FM is­sued a roadmap re­gard­ing sub­mis­sion of en­tries, ad­ju­di­ca­tion and an­nounce­ment of nom­i­nees at their me­dia brief­ing.

But when The Sun­day Mail Society sought con­fir­ma­tion, we were told they had made some changes, and Power FM’s new roadmap had not been availed at the time of writ­ing.

Com­fort Mbo­fana

Rumbi Moyo

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