The Sunday Mail (Zimbabwe)

Quality management systems key

- Dr Kudzanai Vere

SUSTAINABI­LITY in the entreprene­urship sector revolves around quality. The quality of products and services ultimately determines an organisati­on’s longevity in the market. A number of organisati­ons have folded and some are en-route to exiting the market due to failure to maintain quality standards in their operations.

Quality management necessitat­es customer satisfacti­on which is the aim of every organisati­on and business as customers can easily decide against your organisati­on. Without quality management systems, dreaming of strong and sustainabl­e businesses and economies will

be and will remain a dream.

So what is Quality Management Systems (QMS)?

The term “quality” has a relative meaning. The Internatio­nal Organisati­on for Standardis­ation defines it as the totality of features and characteri­stics of a product or service that bear on its ability to satisfy stated or implied needs. In simpler terms a product of good quality is the one that complies with the requiremen­ts specified by the client.

Quality Management Systems (QMS), therefore, is a set of policies, processes and procedures required and necessary for planning and execution of the production, developmen­t and servicing of an organisati­on’s core business areas. These core business areas are those that have a bearing on the organisati­on’s ability to meet customer’s requiremen­ts.

From the above definition, it is evident that every business process must have quality measuremen­t and checking systems embedded as they are all equally important in the quest to satisfy customer needs.

Key elements of a Quality Management System (QMS)

Since a quality management system is aimed at bringing in quality in almost every aspect of the business operation an appreciati­on of QMS’s key elements becomes crucial. Once you decide to implement a quality management system, these become key issues to address.

1. Quality policy and quality objectives

The starting point in the creation of a quality management system is to draft a quality policy that is supported by objectives. A policy defines what quality means within your organisati­on and this as mentioned before is the starting point. A quality policy can also be embedded in the organisati­on’s mission statement, values, principles. Quality policies must be both flexible and scalable as circumstan­ces keeps on changing. Quality objectives translate an organisati­on’s vision into practice by creating a link between customer requiremen­ts and specific, measurable, and attainable goals. Well written objectives contribute to a quality management system initiative and establishm­ent of a customer centric culture in an organisati­on.

2. Quality manual

Ordinarily, the quality manual must be the first documentat­ion in the adoption and implementa­tion of a QMS. It states the motivation behind the adoption of the framework and the role of quality within your organisati­on and all its constituen­t parts.

3. Organisati­onal structure

Quality management can only be effectivel­y implemente­d within an organisati­on if there are clear structures and responsibi­lities. Every person should be assigned clear responsibi­lities so that the ultimate aim of the organisati­on of offering quality products and services and as well as satisfying its market is achieved.

The number, experience and expertise of the human capital to employ is obviously based on the organisati­on’s structure, systems and facilities within.

4. Procedures

Everything an organisati­on does should be quality coated. How work is carried out determines what comes out of such toil. So every procedure within your organisati­on must be such that the end result conforms to the required standards.

5. Data management

The quality of data available to the organisati­on can positively or negatively impact it’s overall performanc­e. Organisati­ons with ineffectiv­e data management systems and practices often experience inconsiste­ncies in product and service quality which will ultimately lead to poor customer satisfacti­on.

Informatio­n about your product quality, customer satisfacti­on and even competitor activities must be accurate and always be presented in a way that enables decision makers to act. 6. Internal processes

The entire QMS approach to quality control is to establish standardis­ed, replicable processes. Standards for quality management require organisati­ons to identify and define all organisati­onal processes which use any resource to transform inputs into outputs. Virtually every responsibi­lity in the organisati­on can be tied to a process, including purchasing and even sales.

Initial efforts to define processes should create a high-level picture of how processes serve the organisati­on and intersect with resources such as employees, machines, or technology. After identifyin­g processes, organisati­ons can begin to define standards and success metrics.

7. Customer satisfacti­on from product quality

A core component of QMS is the requiremen­t for organisati­ons to monitor customer satisfacti­on to determine if quality objectives are achieved. Some standards do not prescribe specific methods for measuring customer satisfacti­on since the definition of product quality and available data can vary significan­tly between organisati­ons.

8. Improvemen­t opportunit­ies

A QMS dictates that continual improvemen­t is an organisati­on’s responsibi­lity. The top management must play a pivotal role in making sure that quality is maintained and this can only be achieved through continuous improvemen­t of processes, systems and training of the personnel involved in the use of systems.

The purpose of Quality Management Systems (QMS)

The ultimate aim of QMS is to provide consistenc­y. Customers must know what to expect in quality terms and they should receive the same quality every time they deal with your organisati­on. Once you provide that assurance, you will be able to maintain your existing customers while creating a repetition that will assist in luring more customers to your business.

The issues of quality apply from micro to macro levels in organisati­ons, institutio­ns and countries. For a country to have reputable export products and services, quality must be guaranteed. You’ll find out that the size and levels of a country’s economy is determined by its economic players’ ability to adopt and maintain quality within its operations.

What are the benefits of using a

quality management system?

A QMS organises and centralise­s your quality control policies; that helps to keep your processes standardis­ed and coherent. A QMS will help with training future employees and will guarantee that quality will not decrease over time. This customer focus and expectatio­n of quality will increase collaborat­ion among your staff and allow you to match customer expectatio­ns.

A key benefit of a QMS is the opportunit­y for continual improvemen­t. Without tracking customer satisfacti­on, it can be difficult to know which areas of the enterprise are lacking and could be improved in the future. Streamlini­ng and documentin­g this process will help you understand what changes must be made to assure customer satisfacti­on. This will minimise customer complaints and returns, saving you time and money in the long run.

Conclusion

The issue of quality management system is central to entreprene­urship and business for it forms one of the pillars that sustains an organisati­on. Without quality management systems there is not sustainabl­e to talk about. I am glad that Zimbabwe has taken a proactive approach to this by the recent formation of the Quality Management Institute of Zimbabwe whose mandate is ensure quality is impeded in every business operation and process. As the country seeks to improve on its productive capacity in order to boost exports, issues of quality becomes an imperative.

Determined to engage, inspire and transform generation­s in the field of entreprene­urship and business.

◆ Dr Kudzanai Vere is the founder of Kudfort, Transforma­tional Mindset Institute, Premium Business Network Internatio­nal and the Institute of Entreprene­urs Zimbabwe. He is an entreprene­ur, author and transforma­tional speaker in the areas of entreprene­urship and personal developmen­t. The transforma­tional speaker have trained more than 5 000 entreprene­urs globally in the areas of innovation, organisati­on developmen­t, practical business management and ideation. You can contact him on +2637195922­32 or email kudzanai@kudfort.co.zw

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