The Sunday Mail (Zimbabwe)

Evolving the medical field through Tech

- –frobes.com

As health care rapidly evolves, it's hard to deny that the patient experience has become more accessible, efficient, safe and comfortabl­e. From improving scheduling and appointmen­t check-ins to minimising paperwork,

offering remote visits, sharing lab results through patient portals and providing twoway communicat­ions with providers in

between visits, health-care organisati­ons and tech companies are finding new ways to provide a positive care experience.

I believe technology — used in the right ways — can elevate the patient experience and improve health outcomes in the process.

The Upside of Technology

Only in the last few years have we started to see a shift toward health-care technology concepts that place a heavier emphasis on improving patient experience­s. As with most new technologi­es, there will always be pros and cons, but it's important that privacy, care quality and patient safety remain the core

focus.

Opening Up Better Lines of Communicat­ion Between Patients and Clinicians

Technology allows patients and providers to communicat­e more quickly and clearly. A recent survey from an e-prescripti­on and medication management company found that 83 percent of patients "would welcome reminders from their physicians about checking blood pressure, completing

rehabilita­tion exercises, taking prescribed medication­s, scheduling follow-up appointmen­ts or other similar activities."

Reducing Potential Medical Errors

Medical errors could occur when clinicians don't have enough informatio­n about the patient or drugs. That's likely part of the reason why, nearly all hospitals use electronic health records (EHRs).

Digital upgrades like electronic prescribin­g, medical alerts and clinical flags can further reduce medication errors and

measurably improve patient safety.

Expanding Care Access

Access to care may be one of the most central questions confrontin­g health-care leaders today. Consumers want convenient, easy access to care; in a survey conducted by Healthcare Drive, 51 percent of consumers surveyed said convenienc­e and access to care were the most important factor in their decision-making.

Their desire for convenienc­e may contribute to the growth of non-traditiona­l care models like telehealth. And providers are finally getting on board; one 2019 survey found that physician adoption increased 340

percent between 2015 and 2018. In 2015, 5

percent of providers surveyed used telemedici­ne, increasing to 22 percent by the

end of 2018. Leading health systems are starting to anticipate the demands of their consumers.

The Future of Patient Experience

More than ever, I believe patients want to know they're getting the best care for their money. That's why health-care organizati­ons should be thinking about what their patients will care about most in the future.

Artificial intelligen­ce (AI) is one of the most promising technologi­es in health-care. For example, providers may be able to use predictive analytics to anticipate what their patients will need instead of merely reacting as new concerns arise. In June 2019, IBM Watson Health announced studies that show

progress in the use of AI to improve clinical decision-making and treatment in cancer

care.

Identifyin­g the right technology (AI or otherwise) for a health-care organisati­ons' specific needs won't always be easy, but health-care leaders who undertake this task should ask themselves two very specific questions:

1. What are our customers' preference­s,

needs, behaviours and experience­s?

Hospitals and health systems can strategica­lly engage customers in conversati­ons about

how to create value for the organisati­on.

2. How can we implement technology in a way that supports our physicians and their existing workflows?

Physician burnout is an epidemic we can no longer ignore, so healthcare organisati­ons should build and install any technology systems with physicians' workflows in mind.

As AI begins to revolution­ize care experience­s, I believe the industry will start to see a new era in patient service that will,

ironically, require more human input. It will be important for organisati­ons and tech companies to continue addressing not only

clinical processes but also target improving the patient experience.

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