The Zimbabwe Independent

Inaugural Amplifaya Festival set for Sept 3

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MEDIA company earGROUND and Gateway Streaming Services have collaborat­ed to bring to life the Amplifaya Festival, which is set to take place at Rainbow Towers Hotel’s Heritage Adventure Park in Harare.

According to organisers, the September 3 festival is going to be a youth-friendly event dedicated to promoting new voices, creative diversity and creating a safe space for young consumers of entertainm­ent.

Said the organisers: “Young consumers of entertainm­ent products such as music, fashion, dance and new innovation­s have a unique taste that has often been overlooked by the mainstream. It’s this unique appetite that we are seeking to service through the Amplifaya Festival. With the advent of the internet and social media, there is an emergence of new subculture­s and trends that inform and appeal to youthful audiences.

“ere is also a sharp rise in new amazing voices and talents yearning for a platform and opportunit­y to showcase, express and grow. Amplifaya will feature some young popular artists and the best promising musicians from across Zimbabwe. Other youth culture elements will also be incorporat­ed. You can expect an epic line-up featuring talented artists representi­ng the pinnacle of artistic expression in both commercial and undergroun­d in Zimbabwe.”

e festival line-up features a host of upcoming and establishe­d artists across a wide array of genres. e featured artists include Andrea e Vocalist, Ma9Nine, Noluntu J, MJ Sings, Tebza, Murphy Cubic, Feli Nandi, Takura, DenimWoods, Boi Shona, Suhn, Leo Magozz, Mystery, Madeherbel­ieve, Ti Gonzi, Blot, Dobba Don, DJ King Her, Nyasha David, Ishan and Malish, among many others.

e festival is targeting to have a line-up that will feature emerging and talented voices. Voices that are set to become the next global superstars.

e festival will also be more than just music performanc­es as organisers stated that under the Amplifaya Creative Entreprene­urship Programme (ACEP) — (A unique programme tailored to provide training, space and support to a young non-profession­al, but practicing artists from across all discipline­s) they will host an extensive full day training workshop the day before the main festival. — Greedy South.

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