The Zimbabwe Independent

What does it take to be CEO

- BATANAI MATSIKA Matsika is the head of research at Morgan & Co and founder of piggybanka­dvisor.com. batanai@ morganzim.com / batanai@piggybanka­dvisor. com or mobile: +263 783 584 745.

FROM a global perspectiv­e, studies suggest that the quality of a firm’s leadership explains about 15% of the variance in company profitabil­ity.

Just like in the game of football, fans lay most of the credit or blame for their team’s results on the manager. at being the case, a common feature globally is that about 80% of CEOs come from within the company while over 50% are MBAs.

e pay is also fantastic: the median of America’s top 500 CEOs pocket US$13 million a year. A good example is Sundar Pichai at Alphabet (the company that invented the Google search engine) who struck a deal worth up to US$246 million a year.

However, most CEOs say the job has got harder, pointing fingers at disruption and intense competitio­n. A lot is changing - customers and other stakeholde­rs are demanding that firms take a stand on social issues and even the large companies are facing staff protests. Middle managers talk business on social media, and it is becoming difficult to instil brand loyalty amongst customers.

e CEOs job now requires the need to master the tricky game of allocating intangible capital while balancing that with the interest of shareholde­rs.

A CEO in Zimbabwe?

e nature of the CEOs job has obviously changed bearing in mind the unpredicta­ble policies, which tend to have big implicatio­ns on the business.

Imagine you are the CEO of a company operating in Zimbabwe that imports more than 50% of its raw materials from overseas. Statutory Instrument­s and capital control measures have been instituted time and again and this has led to difficulti­es in forecastin­g and planning for the future.

As an importer, there is no other source of foreign currency for your business other than foreign currency sales and an auction system where you must queue and wait for an allocation.

e company does not export anything and yet you try to reassure your board, management, employees, shareholde­rs and even analysts that you will be able to meet your performanc­e targets.

An MBA or Executive Developmen­t Programme from Harvard Business School will not do the trick here! While every firm is different, a few more qualities could be important to navigate the stormy economic waters of Zimbabwe.

Generally speaking, declining birth rates, greater longevity and prolonged participat­ion in the labour force are likely to continue pushing the ages of corporate leaders upward.

Very few researcher­s have looked at how age impacts leadership performanc­e. Even more complicati­ng is that leadership in politics, business, and other types of organisati­ons often requires different personal qualities and behaviours.

Frank Walter and Susan Scheibe (2012) identified a few relevant findings. In taskorient­ed behaviour—getting the job done— younger and older leaders appear to be equally effective.

Age does not seem to impact a leader’s willingnes­s to step up, issue directives, and provide rewards for performanc­e. In contrast, however, age does seem to affect a leader’s openness to change.

As leaders grow older, they become less willing to make changes and are less interested in innovation. Another study by Vincent Barker and Geroge Mueller (2002) found that older leaders spend less on research and developmen­t than younger ones.

Research also suggests that older leaders are more likely to take a passive approach to their leadership role — for example, delegating many duties and becoming actively involved only in crisis situations. ey are also more likely to maintain the status quo rather than respond to new opportunit­ies that arise.

As illustrate­d in the info-graph, those in their 30s hardly make it to the top job in Zimbabwe. However, the new operating environmen­t in Zimbabwe may call for a blend of both young and old.

In fact, it now requires leaders to be streetsmar­t or streetwise. is implies having practical rather than theoretica­l knowledge, such as what is learned on the streets rather than in MBA classrooms.

Based on Piggy’s assessment­s, the Innscor group of companies stands out in terms of their ability to navigate in Zim economic tides.

e leadership demonstrat­es an outstandin­g level of wizardry as they have, over the years, unbundled businesses, bought and sold new businesses while ruthlessly shrugging competitor­s out of business.

In today’s dynamic economy, these could just be the qualities that matter most. Piggy has BUY calls on Axia, Innscor Africa, National Foods and Simbisa Brands. Get more tidbits on the stock market by joining a PiggyBankA­dvisor WhatsApp Group (+263 78 358 4745).

 ?? ?? Estimated age groups for CEOs of ZSE-listed companies.
Estimated age groups for CEOs of ZSE-listed companies.
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