AI revolutionising Zim media
AS the world enters the Fourth Industrial Revolution (4IR), characterised by the rapid advancement of technologies like artificial intelligence (AI) and machine learning, industries across the globe are facing unprecedented challenges and opportunities.
In the realm of media, where the delivery of products and services is intricately linked to human expertise and technological innovation, understanding and adapting to this paradigm shift is paramount.
This article delves into the implications of the 4IR on Zimbabwean media organisations, exploring how they can navigate the evolving landscape to thrive in an era defined by technological disruption.
Context
While extensive research has been conducted on how organisations in developed countries are responding to the challenges of the 4IR, there is a notable dearth of literature focusing on the experiences of developing nations like Zimbabwe.
In the face of globalisation and technological advancement, it is imperative to examine how Zimbabwean media organisations are positioning themselves to harness the opportunities and mitigate the threats posed by the 4IR.
As the world undergoes transformative changes driven by advanced technologies, the need for workforce reskilling and organisational adaptation becomes increasingly urgent.
4th industrial revolution
The Fourth Industrial Revolution builds upon the foundations laid by its predecessors, ushering in an era of unprecedented technological innovation and automation.
From the steam engine of the first industrial revolution to the computer-driven automation of the third, each wave has reshaped the nature of work and society.
In the current revolution, advanced technologies, such as AI and machine learning are revolutionising industries by automating tasks previously performed by humans.
This shift presents both challenges and opportunities for media organisations, as they strive to balance human expertise with technological advancement to meet evolving customer needs.
Impact of advanced technologies
The pervasive automation brought about by advanced technologies is reshaping jobs and workplaces worldwide.
Studies indicate that a significant portion of existing jobs may be automated in the coming years, necessitating the reskilling of workers to remain relevant in the workforce.
In Zimbabwe, as in other parts of the world, media organisations must prioritise workforce planning and skills development to adapt to the changing technological landscape.
Addressing workers' concerns and fostering a culture of lifelong learning are essential steps in preparing for the future of work in the 4IR.
Role of editors in driving adoption
Editors play a pivotal role in shaping the trajectory of media organisations, wielding influence over both technological investments and workforce development.
As key stakeholders, they possess a nuanced understanding of the organisational strategy and workforce dynamics, making them instrumental in driving the adoption of advanced technologies.
By identifying knowledge gaps, fostering a culture of innovation, and facilitating workforce reskilling, editors can position their organisations for success in the digital age. motivation, knowledge, organisational culture
Motivation, knowledge, and organisational culture are critical factors in the successful adoption of advanced technologies. High levels of individual and collective efficacy are essential for driving organisational change and preparing workers for collaborative engagement with technology.
Moreover, fostering a culture of continuous learning and adaptation is crucial for navigating the complexities of the 4IR. By aligning organisational values with technological objectives and prioritising workforce development, media organisations can embrace the opportunities presented by advanced technologies while mitigating potential challenges.
Conclusion
As Zimbabwean media organisations confront the challenges of the Fourth Industrial Revolution; proactive measures are needed to navigate the evolving landscape successfully.
By embracing technological innovation, prioritising workforce reskilling, and fostering a culture of collaboration, media organisations can position themselves at the forefront of the digital revolution.
The journey towards embracing the opportunities of the 4IR requires concerted effort, strategic leadership, and a commitment to lifelong learning.
As Zimbabwean media charts its course in the digital age, it must seize the moment to innovate, adapt, and thrive in a rapidly changing world.
Jongwe is a graduate of the University of Zimbabwe with MA and BA (Honours) degrees in English, draws on his postgraduate dissertation for this article. He is currently serving as a loss control practitioner at a prominent retail organisation. — consultgws@gmail.com. These weekly New Perspectives articles, published in the Zimbabwe Independent, are coordinated by Lovemore Kadenge, an independent consultant, managing consultant of Zawale Consultants (Pvt) Ltd, past president of the Zimbabwe Economics Society and past president of the Chartered Governance & Accountancy Institute in Zimbabwe (CGI Zimbabwe). — kadenge.zes@gmail.com or mobile: +263 772 382 852