To celebrate 35 years since the Youtube NZ Marketing Awards started, we made 34 different versions of the cover for the print edition of this issue. Yep, 34 – that’s the number of trophies that were handed out on Awards Night. Keeping with...
from every angle
Culture moves fast for the younger generations and cringe is the worst thing ever (except when it’s not). We have tips on getting through to the trickiest audience.
Why nostaligia marketing is so effective (even with people too young to remember the first time around) and how even newly minted brands can harness its power.
Ways marketers in Aotearoa can use video streaming services to supercharge their brands.
Marketing Association CEO John Miles on his new book, Sod It, Just Do It.
Loren Aberhart Head of brand and communications at Farmlands: “Being rural isn’t just something that you finish at five o’clock.” Jacqueline Freeman GM communications, Think TV: “What has always made television effective has not...
Emma Clipstone 2026 Axis Awards Student Challenge winner: “How many times can you say, ‘I was playing games with a psychologist?’” Nikki Goodman Chief customer officer, Sky: “In 2026 alone, we’re commissioning over 30 new local...
of the many people whose insights inform NZ Marketing
On a flying visit to Aotearoa in July, John Mescall delivered a keynote at the Marketing Association’s Digital Day Out. His riveting session delved into how powerful emotions have led to some of the biªgest campaigns he’s ever worked...
