Selecta, Wall’s conducts global survey on happiness

CHOOSE Happier Together: Selecta’s manifesto for a happier world. A global study on happiness conducted last year by Selecta found that the meaning of happiness across the world has changed. More than individual financial success, status and personal possessions, people now place a higher value on social connections and community togetherness as key factors extremely important to being happy.

For decades, Selecta has lived at the heart of communities, spreading moments of happiness from street corners, pavements and local stores. In the Philippines, many people see the value in sharing happy moments together. Of all Filipinos surveyed in the study, 66 percent say they find happiness in human connection, interacting with family, friends and loved ones. However, that all came to a halt early last year when the pandemic caused one of the biggest disruptions to life in modern history. Across the globe, people retreated into their homes, causing distance and disconnection.

But something changed in 2020. All over the world, communities came back. Even during lockdowns, people unlocked social connections and found moments of happiness. From taking time to catch up with distant loved ones, helping neighbors in need, to sharing simple joys with family at home over a tub of ice cream — these types of connections were critical to help power people’s happiness.

As happy communities are home to happier people, Selecta is committed to remind people that it’s still possible to spread happiness in a socially distant time.