Pittsburgh Post-Gazette

After billions, self-driving tech companies struggle to produce revenue

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Autonomous vehicle companies and suppliers have collective­ly spent around $75 billion developing selfdrivin­g technology, with scant sign of meaningful revenue emerging from robo-car services after all that cash incinerati­on.

This has spelled disaster for Aurora Innovation, based in Pittsburgh, as well as TuSimple Holdings and Embark Technology, whose shares have each plunged at least 80% this year. It’s no wonder Intel just slashed the targeted valuation for its autonomous-driving business Mobileye to about $16 billion, a fraction of the more than $50 billion it reportedly had in mind 10 months ago. Cruise, owned by General Motors, raised money at a roughly $30 billion valuation early last year. In March, GM bought out SoftBank Vision Fund at a price implying the venture was worth around $19 billion.

This is what happens when longgestat­ing new technology meets the short patience of public markets and harsh reality of rising interest rates. Many of these companies raised tens of billions of dollars long before their technology was proved or their businesses came close to being self-sustaining.

The hype of the past decade or so and crash of late is calling into question whether self-driving cars will ever work.

Anthony Levandowsk­i, one of Google’s early autonomy pioneers, who left for Uber Technologi­es and was later convicted of stealing trade secrets, now runs a startup developing autonomous trucks for industrial sites. In a Businesswe­ek cover story this month, he argued that less-complex use cases will be the way forward for the foreseeabl­e future.

Morgan Stanley’s Adam Jonas, who seven years ago ascribed massive value to a Tesla mobility service that’s still nowhere to be found, said in a note recently that autonomy could be a 10- or 20-year propositio­n.

Companies in the space are now being forced to contemplat­e drastic measures. Aurora Chief Executive Chris Urmson sent out an internal memo in September raising the prospect of cost cuts, taking the company private, spinning off assets or even trying to sell the company to Apple or Microsoft.

Others have seen high-level turnover. GM CEO Mary Barra dismissed Cruise counterpar­t Dan Ammann late last year. TuSimple replaced founder and CEO Cheng Lu in March, and its general counsel James Mullen resigned in September. Alphabet-owned Waymo lost its chief product officer Dan Chu last month to 23andMe.

 ?? Photo courtesy of Aurora Innovation ?? A vehicle from self-driving startup Aurora Innovation.
Photo courtesy of Aurora Innovation A vehicle from self-driving startup Aurora Innovation.

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