Tahaluf: A Catalyst for Economic Diversification in Saudi Arabia
Tahaluf, the driving force behind Cityscape Global, is a strategic alliance aimed at accelerating economic diversification, providing market access to international businesses, and attracting investment to Saudi Arabia. It is inspired by Vision 2030, aligning its goals with the ambitious vision set by the Saudi government for economic and social transformation, and it is embarking on this by bringing world-class events to the kingdom.
“e events industry is booming in Saudi Arabia. With Cityscape Global, we’ve seen high demand to bring the international and local markets together for these kinds of events in Saudi,” says Sturgess.
“rough these mega exhibitions, we create a platform for collaboration across the ecosystem where extensive networking takes place, leading to numerous on-site deals. We tracked deals to the value of $30 billion onsite but we believe the total figure is much higher. e unprecedented growth in the Saudi market mirrors the transformative aspirations of Vision 2030 and the Kingdom’s overarching ambitions, transcending multiple sectors,” she adds.
Speller goes on to elaborate: “We don’t want to build events which jump into a market for a year. We want to create events which are sustainable, which have longevity. e expectations and support from both governmental and personal partners were huge, reflecting a shared commitment to long-term success, and acknowledging that success may vary for each stakeholder.”
The unprecedented growth in the Saudi market mirrors the transformative aspirations of Vision 2030 and the Kingdom’s overarching ambitions, transcending multiple sectors.