ULTRA VISION
THE AUSTRALIAN AUTOMOTIVE 4X4 MARKET HAS A RICH AND PROUD HERITAGE. FOR YEARS LOCAL DESIGN, INGENUITY AND MANUFACTURING HAS CREATED MANY FANTASTIC FOUR WHEEL DRIVE RELATED PRODUCTS. AT 4X4 AUSTRALIA WE ARE PROUD TO SHOWCASE AND SUPPORT TRULY AUSTRALIAN EN
Describe your business?
We are Australia's No.1 manufacturer for LED lighting for extreme environments – that's what we're all about.
Tell us some of the history of your company?
We started out 12 years ago in automotive lighting. We evolved into manufacturing with HID and then saw a need for high performance driving lights and work lights as the LED market evolved. In 2014 we invested significantly in electronics manufacturing equipment and then moved to a purpose built factory and head office in 2016. This move allows us to dramatically expand our production and keep up with the ever-increasing demand for Australian built products.
Where is the company at now?
We have been building our base over the past 4 years to ensure we're in a good position to scale the business. Being strong in both 4x4 and heavy construction ensures we have a stable position in the market. We are investing in new products for 2017 and will be looking to the international market in 2018.
Unique Selling Point:
Performance always has to be there and our products, when launched, have to be the highest performing in their category. However, our key focus is on `Australianmade'. With our vision of being a `symbol of excellence for Australian based electronics manufacturers' gives us clear direction for who we are. For us Australian-made is not just a label, but it has to represent the best available in the market.
2 Words about Product or Service?
Performance & Performance
What makes us different from our Competition?
We see our `share holders' as including everyone involved in developing our product – customers, users, distributors, R&D team and CEO. Being a smaller company than most of our competitors, we concentrate on keeping in touch all the way through the design process, ensuring our products remain relevant to the market. Also being smaller helps us be more agile and keep ahead of the game. What products are in development now? The Nitro 140 has just launched in May and a revised version of our Nitro 80 will be following soon.
Who uses our products?
4WD'S who are serious about what they do. With competitors selling for up to 10x less than a pair of Nitro's, people who invest in the products have done their research and want the best. They also want to know that wherever they go, they'll get back in safety.
What's our greatest achievement?
The Nitro 140 Maxx is the first mass produced 140W driving light (that we know of) to achieve 1 lux @ 1.2km with exceptional spread.