IRON­MAN 4X4 EX­PANDS

IRON­MAN 4X4 IS NOW BIG­GER THAN EVER.

4 x 4 Australia - - 4cast -

IRON­MAN 4X4 has added to its num­ber of out­lets across Vic­to­ria and NSW with three new show­rooms open­ing up. South Coast 4x4 and Out­door Cen­tre, Bega, and Hunter 4x4 Ac­ces­sories, Mait­land, are the two NSW show­rooms, while 4x4 Ex­tras in Kil­more adds to the af­ter­mar­ket gi­ant’s Vic­to­rian pres­ence.

This im­pres­sive and con­tin­ual growth is due to the on­go­ing in­ter­est in off-road tour­ing, as well as con­sumers want­ing a re­tail out­let that of­fers a wide range of ac­ces­sories – plus the op­por­tu­nity to see and check out the func­tion of these be­fore fit­ment to their ve­hi­cle. Even with the bur­geon­ing off-road tour­ing scene, the de­ci­sion to ex­pand is still a very con­sid­ered one, with a lot of re­search needed be­fore an out­let re­ceives Iron­man 4x4-brand ap­proval, as Iron­man 4x4’s Adam Craze ex­plained.

“Our new stores are de­vel­oped by our busi­ness de­vel­op­ment team,” Adam said. “We look for ar­eas where we be­lieve we need bet­ter rep­re­sen­ta­tion in spe­cific ar­eas we have iden­ti­fied. Some new stores are ex­ist­ing dis­trib­u­tors and oth­ers are brand new dis­trib­u­tors. Our project team goes in and de­signs the store around the dis­trib­u­tor’s build­ing, from out­side sig­nage and in­ter­nal shop fit­tings down to all the images and light boxes. Our ‘con­ver­sion to new store’ con­cept is highly suc­cess­ful and pro­vides the cus­tomers a show­room that it is fully in­ter­ac­tive, where the con­sumer can touch, feel and see all Iron­man 4x4 prod­ucts. If prod­ucts re­quire power, these are all wired up so they can be switched on.

“Once mer­chan­dised, the new stores have a grand open­ing sup­ported by Iron­man 4x4 and we make a full week­end out of it,” he said, point­ing at the re­cent Hunter 4x4 Ac­ces­sories open­ing week­end.

Iron­man 4x4 is also busy look­ing ahead at more ex­pan­sion. “Our new store roll-out cal­en­dar is booked up to about 12 months out and although we have more stores, we can only phys­i­cally build so many per year,” he added.

For more info on Iron­man’s prod­ucts and your near­est re­tail out­let, see www. iron­man4x4.com

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