4 x 4 Australia - - Gear -

De­scribe your busi­ness?

Diesel Dog is a prod­uct range of ad­vanced fil­tra­tion kits and ac­ces­sories. Our core range is secondary fuel fil­ter kits for com­mon rail diesels. Along with this we also do pri­mary fuel fil­ter kits, catch cans and air, oil & fuel fil­ter ser­vice kits. The Diesel Dog brand is owned by Fil­ter­max, our par­ent com­pany.

Tell us some of the his­tory of your com­pany?

The roots of Diesel Dog are firmly en­trenched in the Aus­tralian 4x4 scene. Robert Sa­muel, Father and founder of the busi­ness, started off in Al­bury NSW as Al­bury Shocks and Wheel Align­ment Cen­tre. Later on he ac­quired the TJM Dis­trib­u­tor­ship. With 3 boys grow­ing up, need­ing work, A Fil­tra­tion busi­ness was pur­chased to pro­vide ad­di­tional em­ploy­ment. This side grew fast, with the de­ci­sion to sell off the TJM and front end re­pair shop, to con­cen­trate on the fil­tra­tion. Now called Fil­ter­max, we have gone back to our roots, sup­ply­ing 4wd's all over the coun­try with the Diesel Dog range of prod­ucts.

Where is the com­pany at now?

Diesel Dog is just at the be­gin­ning of the journey. With a qual­ity prod­uct range, our fo­cus is ed­u­cat­ing com­mon rail diesel own­ers, to help pro­tect their in­vest­ment from fuel re­lated is­sues.

2 Words about Prod­uct or Ser­vice?

Ad­di­tional fuel fil­ter kits are not just for those trav­el­ing to re­mote ar­eas. Did you know, a ma­jor source of wa­ter in ve­hi­cle fuel tanks is caused by con­den­sa­tion buildup in the fuel sys­tem. Fit­ment of a Diesel Dog fuel fil­ter kit is crit­i­cal for the longevity of the fuel sys­tem.

What makes us dif­fer­ent from our Com­pe­ti­tion?

As a fam­ily busi­ness, our care and re­spect for all our cus­tomers shines. We know 4x4's and stand by our prod­uct with ex­cel­lent be­fore and af­ter sales ser­vice and ad­vice.

What prod­ucts are in de­vel­op­ment now?

Dif­fer­ent fuel fil­ter kit con­fig­u­ra­tions for those with dual bat­ter­ies and catch cans fit­ted, and keep­ing up with the all the new model launches.

Who uses our prod­ucts?

Com­mon Rail Diesel driv­ers, new car deal­er­ships, work­shops, fleet own­ers and more.

What's our great­est achieve­ment?

Be­ing rec­om­mended and fit­ted in new car deal­er­ships through­out Australia.

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