WHAT’S IN A NAME?

ISUZU Ute Australia only started selling the D-MAX and MU-X here in 2008, but Isuzu vehicles have been around much longer than that in Australia, with most of them sold wearing Holden badges. These include the Gemini small car, every Rodeo ute (as well as the first Colorado), the Jackaroo 4x4 wagon and the Holden Frontera, which was sold elsewhere as the Isuzu MU and was the predecessor of the MU-X. In Isuzu-speak, MU originally stood for ‘Mysterious Utility’.