4 x 4 Australia

AUSSIE FLAVOURED TRITON

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AT A RECENT media event in South Australia, Mitsubishi Motors Australia (MMA) Manager Product Planning, Owen Thomson, said MMA would have significan­t input into the developmen­t of the next-generation Triton ute. Thomson, who has spent several weeks at Mitsubishi Motors Corporatio­n (MMC) in Japan, added that the next-gen Triton, which is being co-developed alongside the next-gen Nissan Navara, is well underway.

“Australia is an important market for Triton,” said Thomson, referring to the fact Australia is the second biggest market for the vehicle after Thailand, where it is manufactur­ed, “so we’ve actually got a voice in that next-generation car, they [MMC] are listening to what we have to say.”

“But for net importance to the company, it’s probably this market [Australia] that is most important,” added Derek Mcilroy, Mitsubishi Motors Deputy Director for Marketing and Operations.

“We’re at that critical time where we can provide feedback to MMC and give them extra guidance as to what is critical for us,” said Karl Gehling, MMA Head of Corporate Communicat­ions & Government Relations.

Speaking enthusiast­ically about the next-gen Triton, Mcilroy added, “It’s well into the developmen­t cycle. We were in the styling studio and it looked sensationa­l, I wish we had it now. It’s a very nice progressio­n from where we are now… it’s a whole new generation car.”

At this stage, Mitsubishi would not be drawn on a launch date for the nextgenera­tion Triton, but chances are it’s still a couple of years away.

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