Biofach 2013 - shaping the future
he 2013 BioFach World Organic Trade Fair, and the parallel Vivaness, Trade Fair for Natural Personal Care and Wellness exhibition attracted 41,500 trade visitors from 129 countries this year.
BioFach convenors said visitors were delighted with the high-quality, varied and innovative range of products from the 2,396 exhibitors.
Italy, Austria, France and the Netherlands made up the top five countries for visitors in addition to Germany.
The BioFach trade fair has a high profile worldwide with its special atmosphere. It has become an important business event, an emotional event for the organic sector and both a get-together and an opportunity for positioning.
A spokesperson for BioFach says that BioFach is the annual platform for:
• Sector and people: Nowhere else do all the customers, suppliers, partners and potential new customers meet personally in a comparable way than at BioFach and Vivaness.
• Market and products: BioFach and Vivaness are the platform for positioning. This is where supply meets demand - for both visitors and the exhibiting companies.
Manufacturers present their company and products to the whole community at the world’s leading exhibition and observe and analyse the market and position themselves for the competition at the same time.
• Image and PR: The exhibition duo is used for imagebuilding by manufacturers and traders and all the stakeholders involved. With 1,000 media representatives from 36 countries and extensive media reporting, BioFach and Vivaness offer a powerful PR platform.
• Content and knowledge: Exhibitions are knowledge platforms.The BioFach Congress and Vivaness Forum provide extensive information about the organic sector worldwide.
• Politics and public opinion: Every year, BioFach and Vivaness gather representatives from politics, associations, NGOs, VIPs and other opinion formers and figures of public interest.
Here the organic stakeholders discuss matters concerning the future of the market and use this joint platform for shaping the future.
The organic sector had encouraging news to report at this year’s BioFach and Vivaness saying the international market still has growth to show.
Organic sales in Germany grew by six per cent to more than seven billion EUR in 2012, and organic products produced some 63 billion US dollars at international level.
The growing demand from consumers continues, but the market’s potential is nowhere near exhausted, according to the international patron of BioFach, the International Federation of Organic Agriculture Movements (IFOAM), and the national supporting organization, Bund Ökologische Lebensmittel-wirtschaft (BÖLW - the German Federation of the Organic Food Industry).
Claus Rättich, Member of the Management Board of NürnbergMesse said, “Every year anew the international organic sector impresses here in Nürnberg with concentrated expertise and knowledge and an inexhaustible variety of food and natural cosmetics.
“On the two Novelty Stands alone, the exhibitors at the exhibition duo presented more than 570 products for the professional audience.
“We are happy to have again attracted more visitors from Germany and abroad to their world-leading exhibition in 2013.
“We are already looking forward to seeing everyone again next year!”
Ninety-three per cent of the trade buyers at BioFach and Vivaness were satisfied with their visit, according to the result of a survey by an independent institute. More than 80 per cent already know they will attend the 2014 international organic fair.
Seven and a half thousand participants attended more than 180 individual events (including company presentations) at the BioFach and Vivaness Congress 2013, which makes the exhibition duo stand out as a unique knowledge platform.
BÖLW and IFOAM joined forces with BioFach for the third time to focus on a topical theme - ‘Shared Values. Action for a Future World.’
This key theme of the congress convinced 1,088 interested listeners and discussion participants at 20 presentations. The best attended was ‘Common Welfare Economy: Cooperation instead of Competition’ with 141 participants.
Best New Product awards
The two Novelty Stands were very popular and the first port of call for visitors at BioFach and Vivaness, who had the opportunity to vote on the 570 products presented at BioFach and Vivaness this year.
The new products shown in the NCC Mitte entrance area were not just a question of providing ideas and attracting visitors to the stands; they had to face the critical judgement of the visitors too.
This was the third time the search took place for the most convincing new product among the organic products on display.
Every visitor at the exhibition had the opportunity to choose his favourite product by voting card in each of seven categories during the first three days of the exhibition. The products with the most votes were the
Exhibitors and visitors could follow the voting on monitors to see the current leading products.
The international organic meets again in Nürnberg February 12–15, 2014. sector
from
Yogi Tea GmbH Golden Temple
Zwergenwiese Naturkost GmbH