Kodak Ektra
£499 inc VAT kodak.com
There might be a wave of new phones with dual-cameras, but Kodak has created a phone tailored specially for photographers which harks back to a camera from 70 years ago.
Price
The Ektra will launch first in Europe and the UK in December, Kodak told us at the launch event in central London. Other markets may follow but we’ll have to wait and see during early 2017 we imagine.
Camera equipment can be seriously expensive but the Kodak Ektra price is priced at £449. That’s a lot cheaper than smartphones such as the iPhone 7 Plus and Google Pixel XL. They are both sold with a large emphasis on the camera and cost £719.
Design
Some of you will have already noted that this new smartphone shares its name with a camera Kodak made back in 1941. The device takes inspiration from that classic camera, hence the tag line ‘A classic is born. Again’.
Both the packaging and the phone itself are modelled on the original Ektra, although we’ve only seen the latter. We like the industrial design combining brushed metal with the ‘leatherette’ style finish you find on most cameras.
From the back, you would hardly know this is a phone and that’s a really nice thing. A lot of the existing smartphone brands are struggling to make new designs, which are exciting, but the Kodak Ektra has a unique style.
Kodak says the Ektra phone has an ergonomic design and this is very much the case when it comes to using it as a camera. There’s a dedicated shutter button and a bulge at the bottom on the rear really helps you grip the device like you would a camera.
However, using it in portrait orientation as a phone isn’t so pleasant. It will take a bit of getting used to because of the shape of the bottom and the large camera module sticks out the back just over 4mm and sits slightly where your index finger falls. That said, it’s not as heavy as it looks and we found it far more comfortable to use than the Galaxy Zoom during our hands-on time.
Like some phones, there’s a point where you can attach a wrist strap and Kodak has also made some cases to go with the Ektra. You’ll be able to get a £29 slip case or a rather fetching camera case for £59, both made from real leather and available in black or brown.
Hardware
We’ll get to the camera soon (scroll down if you just can’t wait) but there are some smartphone specs to deal with first. Now, like some other phones with everything riding on the camera, the other hardware isn’t quite as exciting.
The Kodak Ektra has a 5in screen with a Full HD resolution which is nothing special but is hardly bad either. The firm has chosen a deca-core MediaTek Helio X20 processor with 3GB of RAM to run the device and there’s 32GB of internal storage.
With photographers accustomed to inserting and removing memory cards, the phone offers expandable storage via a microSD card slot (up to 128GB cards). It’s not easy access like a regular camera though, so you’ll need a tray removal tool.
Other things to mention include 11ac Wi-Fi, Bluetooth 4.1, a rear mounted speaker and a USB-C port which offers Pump Express fast charging.
Inside is a non-removable 3000mAh battery which we’ll test properly once we have a review sample.
So onto the main event, the Kodak Ektra’s camera which is ‘at the heart of the smartphone’. It’s a 20Mp Sony sensor with features including an f/2.0 aperture, phase detection auto focus and 6-axis optical image stabilisation. A nice line-up but it’s worth noting that it’s similar to some phones out there from the likes of Samsung and Sony, which even have wider apertures.
Perhaps one of the things which differentiates it is the large 26.5 mm 6P lens which has an anti-reflective coating. There’s also the dedicated shutter button which can be used to quickly launch the camera app and has a two-stage action like a real camera.
Kodak is also selling the Ektra on the basis of its exclusive software. The camera app, produced by Arcsoft, provides a lot of different shooting modes and even a selection wheel with which to select the one you want. There are manual controls for settings like ISO, white balance and exposure as you would expect but most phones have this now.
The firm also preloads the Super 8 video recording app (the Ektra can shoot 4K video) and editing software in the form of Snapseed – an app you can get for free on any phone.
Although the target market won’t be selfie fanatics, the Ektra comes with a 13Mp front-facing camera complete with f/2.2 aperture and phase detection autofocus. So when you do want to take one, it should be decent quality.
We don’t want to comment on the camera quality just yet having only had a short amount of
hands-on time with it inside a hotel. Once we get a review sample closer to the release date we’ll put it through its paces properly.
Software
There’s not a huge amount to say when it comes to software as the Ektra comes preloaded with a very stock version of Android 6.0 Marshmallow. An update to 7.0 Nougat is still to be confirmed.
The operating system runs smoothly based on our hands-on time and it’s good that Kodak hasn’t gone to town with a user interface overlay. What is has done is provide some additional software aimed at the creative consumer the phone is targeted app.
For starters, a widget on the homescreen will first provide tips on using the device but then it will offer curated suggestions on photography related apps.
As already mentioned, the Super 8 app is preinstalled and there’s also Kodak’s print app. This means you can select photos you’ve taken and get the delivered on Kodak paper inside the iconic yellow envelope.
Verdict
It’s too early to give a verdict on the Kodak Ektra but it has a lot of potential, especially at a cheaper price point compared to flagship phones. We certainly like the unique design, so we’re looking forward to testing it out properly.
Specifications
5in Full HD screen Android 6.0 Marshmallow MediaTek MT6797 Helio X20 deca-core processor 3GB RAM 32GB storage MicroSD up to 128GB 21Mp camera with f/2.0, PDAF and OIS 13Mp front camera 11ac Wi-Fi Bluetooth 4.1 GPS 4G LTE USB-C 3000mAh non-removable battery 148x73x9.7mm (14mm with camera lens)