APC Australia

OKDOTHIS

Just DO it! FREE | WWW.OKDOTHIS.COM

- Harry Domanski

There are plenty of inspiratio­n-based apps on the market brimming with generic advice, but OKDOTHIS intends to motivate you to achieve very specific tasks, aiming for the very real goal of improving your photograph­y chops. The premise is simple — each day when you open the app, you will get a new “DO” (the app’s own vocabulary for ‘goal’) which will give you a particular challenge ranging from “office selfie” to “Tenebrism: Violent contrasts of light and dark, where darkness dominates the image”. The social component of the app is pivotal to its success, as the DOs are actually suggested by the community itself, and the photos you eventually upload can be discussed and voted on by the same community. As a result of this, you’ll see an Instagrame­sque home feed, as well as the ability to search through past photos or DOs, and of course, an integrated chat and profile page. This app will flourish or fail based on the strength of its community; we hope it gets what it needs, so we can see some decent photos flooding our feeds.

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