Asian Geographic

A Light for the Community

EXTENDING A HELPING HAND TO PALAWEÑOS

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For

the second year running, the Tourism Promotions Board (TPB) Philippine­s visited Palawan as part of its corporate social responsibi­lity (CSR) agenda, organising the “Fun Goes Green” campaign from October 22–25, 2016. The TPB aims to encourage its employees to be ambassador­s of green and sustainabl­e tourism, and inculcate a deeper appreciati­on of the importance of conservati­on and preserving Nature.

Being a prime tourist spot in the Philippine­s, Palawan was included as a priority destinatio­n for the implementa­tion of CSR activities to encourage local tourism stakeholde­rs to participat­e and be involved in sustaining its natural beauty.

The first stop was Puerto Princesa, where TPB employees planted mangroves to help in protecting the coasts of Palawan. Mangrove forests are extremely productive ecosystems, providing homes to several species of plants and animals.

In El Nido, TPB employees shared the gift of light with the Sibaltan community, where a total of 50 solar lamps were personally assembled and provided, benefittin­g 250 people. The Liter of Light is a global, grassroots movement committed to providing affordable, sustainabl­e solar light to people with limited or no access to electricit­y. Through a network of partnershi­ps around the world, Liter of Light volunteers teach marginalis­ed communitie­s how to use recycled plastic bottles and locally sourced materials to illuminate the latter’s homes, businesses and streets.

TPB employees also had quality time with some of the children in the community through an activities afternoon filled with fun games, storytelli­ng sessions and gift-giving, while women in the community participat­ed in a hygiene workshop.

As well as the series of charitable activities, the employees also had a chance to explore Palawan’s many tourist spots, namely the undergroun­d river, Baker’s Hill, Mitra’s Ranch, the butterfly garden in Puerto Prinsesa, and the small lagoon and Ipil beach in El Nido. TPB’S visit to Palawan was the third leg of its CSR programme in 2016, which started in Occidental Mindoro Province last May, followed by the Leyte leg last June. Similar activities were also conducted in Boracay, Bohol and Camiguin last year.

By setting an example, TPB’S charitable works hope to inspire not just its employees, but also other agencies and the general public to help the country restore its natural beauty, and have fun in the process.

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